Obakki Foundation/Obakki Designs is a registered Canadian and US charity that uses arts and fashion to create positive change in the world. Based in Vancouver BC, we have an immediate opening for an in-house Social Media/Marketing Manager www.obakki.com

RESPONSIBILITIES:

• Formulate/execute global brand strategies and marketing campaigns for the Obakki Foundation and Obakki Designs
• Work closely with the founder/creative director to create and promote brand messaging across Obakki Foundation and Obakki Designs
• Work with the Sales Teams to coordinate retailer-driven initiatives and wholesale support plans for Obakki Designs
• Participate in the planning and development of the overall Obakki website to meet essential business objectives
• Manage all social media platforms
• Expand and manage wholesale co-op programs, including ad or event sponsorships
• Initiate and manage programs for Obakki’s online store, including product shots and relevant marketing and promotional campaigns
• Support and coordinate all local, national and international PR with external PR agency
• Manage key media relationships
• Cultivate an influencer outreach program to increase Obakki’s exposure utilizing the power of celebrities, the entertainment industry and fashion insiders/bloggers
• Develop a wholesale marketing strategy to leverage new customer opportunities, create loyalty and build awareness
• Plan and produce larger brand events, such as fund raiser campaigns, customer trunk shows, product launches and fashion shows
• Oversee and manage a Marketing Intern program
• Track and report on metrics directly connected to marketing and promotions including web analytics, social media stats and campaign analytics

MINIMUM REQUIREMENTS:

• Passionate about philanthropy and using creativity/fashion and the arts to drive positive global change
• Three to five years of marketing-related experience, preferably most of this experience in a charity environment, with experience in fashion as an asset but not required.
• Experience in digital marketing a MUST have
• Abide by the Obakki Essential Values of Passion, Commitment, Initiative and Discipline
• Able to organize and manage both information and time effectively as well as possess strong written and oral communication skills
• A team player, who can take initiative and work within department priorities, be creative and analytical; strategic yet detail-oriented and able to drive end-to-end activities from planning to execution with a high degree of autonomy
• Able to adhere to strict deadlines and budgets while managing and coordinating multiple projects in a fast-paced environment.