Social Media/Marketing Manager - Vancouver | Obakki | | 12/02/13
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Social Media/Marketing Manager Full-Time

Location: Vancouver
Company Name: Obakki ()
Category: Communications, Marketing / Strategy, Social Media

Obakki Foundation/Obakki Designs is a registered Canadian and US charity that uses arts and fashion to create positive change in the world. Based in Vancouver BC, we have an immediate opening for an in-house Social Media/Marketing Manager


  • Formulate/execute global brand strategies and marketing campaigns for the Obakki Foundation and Obakki Designs
  • Work closely with the founder/creative director to create and promote brand messaging across Obakki Foundation and Obakki Designs
  • Work with the Sales Teams to coordinate retailer-driven initiatives and wholesale support plans for Obakki Designs
  • Participate in the planning and development of the overall Obakki website to meet essential business objectives
  • Manage all social media platforms
  • Expand and manage wholesale co-op programs, including ad or event sponsorships
  • Initiate and manage programs for Obakki’s online store, including product shots and relevant marketing and promotional campaigns
  • Support and coordinate all local, national and international PR with external PR agency
  • Manage key media relationships
  • Cultivate an influencer outreach program to increase Obakki’s exposure utilizing the power of celebrities, the entertainment industry and fashion insiders/bloggers
  • Develop a wholesale marketing strategy to leverage new customer opportunities, create loyalty and build awareness
  • Plan and produce larger brand events, such as fund raiser campaigns, customer trunk shows, product launches and fashion shows
  • Oversee and manage a Marketing Intern program
  • Track and report on metrics directly connected to marketing and promotions including web analytics, social media stats and campaign analytics


  • Passionate about philanthropy and using creativity/fashion and the arts to drive positive global change
  • Three to five years of marketing-related experience, preferably most of this experience in a charity environment, with experience in fashion as an asset but not required.
  • Experience in digital marketing a MUST have
  • Abide by the Obakki Essential Values of Passion, Commitment, Initiative and Discipline
  • Able to organize and manage both information and time effectively as well as possess strong written and oral communication skills
  • A team player, who can take initiative and work within department priorities, be creative and analytical; strategic yet detail-oriented and able to drive end-to-end activities from planning to execution with a high degree of autonomy
  • Able to adhere to strict deadlines and budgets while managing and coordinating multiple projects in a fast-paced environment.
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