About Cineplex Entertainment: Cineplex Entertainment has grown tremendously over the past few years to become the #1 theatre exhibition company in Canada, serving more than 77 million guests annually. Proudly Canadian and with a workforce of approximately 11,000 employees, the Cineplex family of theatres includes the following: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players, and Cinema City. Our company offers competitive compensation and incentive programs coupled with comprehensive benefit programs, which includes health, dental and retirement savings plans. To learn more about Cineplex Entertainment please visit our website at www.cineplex.com.
The Entertainment Content department at our Home Office in Toronto is current recruiting for the position ofSocial Media Content Producer, reporting directly to the Senior Producer, Interactive.
Cineplex Entertainment is the largest movie exhibitor in Canada and has the most popular Canadian movie website. If you’re looking to work in the new media industry, have great web content skills and ideas, have a passion for film and social media, and love challenges – then this is the position for you! Plus you get free movies! Read on to find out more about the opportunity:
Work with the Cineplex.com content team and key stakeholders to implement the overall social media content strategy
Manage social media content initiatives and related day-to-day activities, including planning, producing, curating and posting relevant and creative content. Duties include pitching story ideas, researching facts, writing editorial, gathering video, photos and other materials, creating gifs, editing video and more
Measure and track effectiveness of social media content initiatives using relevant metrics, and use insights gained to help evolve the editorial strategy and plan
Become a brand champion for Cineplex in our social media spaces, engaging in conversations and answering content questions where appropriate
Develop original content for the Cineplex.com blog, including quizzes, photo galleries, polls and blog posts
Develop a blogger outreach initiative and plan, to seed Cineplex content in relevant online networks and communities
Stay on top of entertainment news and pop culture, especially movies, as well as social media trending topics
Follow and identify trends in social media content, tools, and applications that could present opportunities for Cineplex.com, and then work with internal stakeholders to bring them to life
Back-up other Cineplex.com team members when they’re away from the office.
Desired Skills and Experience:
Expert online “power user” comfortable in all facets of web and social media
Demonstrated skills and comfort in HTML, Photoshop, content management tools (both web and video)
A solid understanding of SEO (search engine optimization) and keywords, and experience with RSS, tagging, metadata, etc
Expert social networking experience and in-depth knowledge of social media platforms and their users, including Facebook, YouTube, Twitter, Instagram, Tumblr and more
Passion for movies, and other types of entertainment – and, of course, for all things web
Writing experience, which ideally includes entertainment content with a web focus
Strong project, prioritizing, multi-tasking, and organizational skills
Calm under pressure, positive team player, and never-miss-a-deadline attitude
Experience with Brightcove and Agility are assets
Basic video editing skills is an asset
Spoken/written French is considered a strong asset