Social Media Content Producer - Toronto | Cineplex Entertainment | | 13/11/13
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Social Media Content Producer full-time

Location: Toronto
Company Name: Cineplex Entertainment ()
Category: Communications, Copywriting / Writing, Social Media
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Position Description

About Cineplex Entertainment: Cineplex Entertainment has grown tremendously over the past few years to become the #1 theatre exhibition company in Canada, serving more than 77 million guests annually. Proudly Canadian and with a workforce of approximately 11,000 employees, the Cineplex family of theatres includes the following: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players, and Cinema City. Our company offers competitive compensation and incentive programs coupled with comprehensive benefit programs, which includes health, dental and retirement savings plans. To learn more about Cineplex Entertainment please visit our website at

The Entertainment Content department at our Home Office in Toronto is current recruiting for the position ofSocial Media Content Producer, reporting directly to the Senior Producer, Interactive.

Cineplex Entertainment is the largest movie exhibitor in Canada and has the most popular Canadian movie website. If you’re looking to work in the new media industry, have great web content skills and ideas, have a passion for film and social media, and love challenges – then this is the position for you! Plus you get free movies! Read on to find out more about the opportunity:

Key Responsibilities:

  • Work with the content team and key stakeholders to implement the overall social media content strategy

  • Manage social media content initiatives and related day-to-day activities, including planning, producing, curating and posting relevant and creative content. Duties include pitching story ideas, researching facts, writing editorial, gathering video, photos and other materials, creating gifs, editing video and more

  • Measure and track effectiveness of social media content initiatives using relevant metrics, and use insights gained to help evolve the editorial strategy and plan

  • Become a brand champion for Cineplex in our social media spaces, engaging in conversations and answering content questions where appropriate

  • Develop original content for the blog, including quizzes, photo galleries, polls and blog posts

  • Develop a blogger outreach initiative and plan, to seed Cineplex content in relevant online networks and communities

  • Stay on top of entertainment news and pop culture, especially movies, as well as social media trending topics

  • Follow and identify trends in social media content, tools, and applications that could present opportunities for, and then work with internal stakeholders to bring them to life

  • Back-up other team members when they’re away from the office.

Desired Skills and Experience:

  • Expert online “power user” comfortable in all facets of web and social media

  • Demonstrated skills and comfort in HTML, Photoshop, content management tools (both web and video)

  • A solid understanding of SEO (search engine optimization) and keywords, and experience with RSS, tagging, metadata, etc

  • Expert social networking experience and in-depth knowledge of social media platforms and their users, including Facebook, YouTube, Twitter, Instagram, Tumblr and more

  • Passion for movies, and other types of entertainment – and, of course, for all things web

  • Writing experience, which ideally includes entertainment content with a web focus

  • Strong project, prioritizing, multi-tasking, and organizational skills

  • Calm under pressure, positive team player, and never-miss-a-deadline attitude

  • Experience with Brightcove and Agility are assets

  • Basic video editing skills is an asset

  • Spoken/written French is considered a strong asset

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