SEO Manager - Toronto, Ontario, Canada | Format | | 21/12/17
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SEO Manager full-time

Location: Toronto, Ontario, Canada
Company Name: Format ()
Category: Marketing
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Are you an SEO Manager that loves it when a comprehensive plan comes together?  Does the challenge of winning in a very competitive space bring out the best in you?  Are you energized by helping to orchestrate and influence every SEO aspect of a highly trafficked site with tons of content? If so, read on.  If you dream about SEO and driving gobs of qualified traffic, we want to talk to you.

Format is looking for a passionate, experienced SEO Manager to join our mission to further entrench Format as the world’s leading online portfolio builder and platform for visual artists.  As our SEO Manager, you’ll report into our Head of Direct Marketing and will be responsible for applying your exceptional and ever increasing SEO know-how towards meeting and exceeding our new customer acquisition goals.  From enhancing and building out our overall SEO strategy to technical audits, onsite and offsite optimization, you’ll help take Format to the forefront in a very competitive search-driven category.  You’ll also work closely with our marketing copywriter, web designer and the entire marketing team to optimize our efforts to drive our brand, our reach  and our growth.

Desired skills and experience:

As our SEO Manager you’ll be pretty busy with lots to test and scale, so you’ll need to have 3-4 years of demonstrated expertise in:

  • Comprehensive SEO Planning and Execution: This is not a role for a one-trick SEO pony.  You’ll need to dig deep into your expertise in all areas of SEO as you’ll touch and  influence so many areas of our marketing practice.  You’ll have resources to help execute but you’ll be at the center of it all driving the strategy, analysis, execution and results.

  • Deep Data and Analytical Skills: From audits, to keywords, to site-speeds to competitive research, you’ll live in data and research and will be a master of spreadsheets to drive decisions and measure results.  You are super organized and on top of your data.  You also have outstanding competitive analysis skills, and access to the tools and techniques to keep us on top as we are up against some formidable competitors.

  • Technical and Functional SEO Content Design: You’ll be highly collaborative with our Marketing Copywriter and in that relationship, you’ll bring your outstanding expertise in content structure, length, keyword density, and overall content quality (after all people need to like and value the content) to ensure that our content not only ranks, but engages and educates.

  • Link Building: You’ll have a proven track record of successfully approaching and building relationships with other companies, brands and bloggers wrt pitching contributed content.

  • Collaboration: While you enjoy putting your head down to get things done you also enjoy the thrill of collaboration and contributing to a larger team goal of growth, happiness, and success.

What we’d like to see in our ideal candidate:

You are analytical, organized and resourceful and can turn your ideas quickly into implementations whether implementing on your own or with others. We move fast, but we are smart about it.

  • You are analytical and collaborative by nature and are driven by results

  • You are super organized but equally focused on getting things done.

  • You believe in collaboration and enjoy adding value and getting value by engaging with every team member and department that touches the customer experience.

  • You’re probably your own toughest critic and have an internal drive to win the SEO race, are relentless in your pursuit of hitting or exceeding growth targets and keep up to date with SEO and integrated marketing trends

  • You are absolutely passionate about the creative and visual artist community

About Format:

Launched in 2008 in Liberty Village in Toronto, has quietly become the leading online portfolio builder for professional visual artists around the world to exhibit, market and sell their work. With 45+ team members, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio by photographers, designers and artists, we’ve come a long way, but have really only just begun.

Some of the benefits of working here include:

  • We have an amazing team that will be eager to help you succeed in your role. Learn more about us:

  • We pay competitive salaries and have flexible vacation and work-from-home policies

  • We provide great benefits: extended health, dental, life, and disability

  • We frequently celebrate hitting milestones after work (or in the middle of the day if it’s sunny)

  • We're proudly self-funded. We answer to our community and no one else!

  • In-office perks: a desk equipped with an Aeron chair and top-notch Apple gear (take a peek here), curating what music gets played over our office speakers, yummy catered lunches on Mondays, and drinking as much espresso as you need.

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