Senior Marketing Specialist - Vancouver, BC | PNI Digital Media Inc. | | 25/03/14
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Senior Marketing Specialist full-time

Location: Vancouver, BC
Company Name: PNI Digital Media Inc. ()
Category: Marketing
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Due to exponential growth, PNI Digital Media is looking for a Senior Marketing Specialist to join the Vancouver Marketing team.

Senior Marketing Specialist

The Senior Marketing Specialist plays a vital role in supporting PNI’s clients marketing initiatives by planning and executing integrated marketing campaigns and programs.

Duties and Responsibilities

  • Supporting business decisions by providing product, industry, market, and competitive analysis reports
  • Analyzing PNI’s clients’ websites sales performance, usability, competitiveness, and marketing effectiveness
  • Reviewing, summarizing, and analyzing customers feedback reports
  • Working with Marketing Manager and Product Managers to identify product and marketing opportunities
  • Supporting Marketing Manager in launch plans and client facing presentations
  • Build and maintain excellent relationships with internal and external stakeholders
  • Coordinating and supervising production, execution, and implementation of creative online marketing campaigns and promotions
  • Tracking campaigns and preparing performance analysis reports of post campaigns
  • Building and managing relationships with internal teams: creative, development, and sales and account management
  • Assisting in writing creative copies and maintaining and updating content for clients’ websites
  • Assisting in market research and writing creative briefs
  • Documenting and creating a library of competitors marketing activities
  • Assisting in creating an internal marketing schedule
  • Maintaining and updating marketing schedules of PNI’s clients
  • Assisting Marketing Manager in implementing process improvement initiatives

Skills and Qualifications

  • Bachelor’s Degree or Diploma in Marketing
  • Minimum of 2 years digital marketing work experience
  • Strong knowledge of marketing principals
  • Strong Google Analytics and product performance reporting skills
  • Ability to and experience in driving business strategy, product roadmaps, market requirements, and marketing campaigns
  • Competency in SEO and social media best practices
  • Extremely well organized, detail oriented, creative, and energetic
  • Ability to work under pressure and meet tight deadlines
  • Strong writing and verbal communication skills
  • Agency experience is an asset
  • Retail experience is an asset
  • Excellent Excel, PowerPoint, Word, and Outlook skills
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