Senior Marketing Specialist - Burnaby, BC | Ballard Power Systems | | 09/02/12
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Senior Marketing Specialist Full-Time

Location: Burnaby, BC
Company Name: Ballard Power Systems ()
Category: Marketing / Strategy

The Senior Marketing Specialist is a high-energy individual demonstrating initiative, creativity, sound judgment, proven business skills and excellent leadership capabilities.

Success requires the ability to –

  • Assess business needs, and develop marketing strategies, plans, programs, budgets and external communications as required to meet these needs;
  • Understand and communicate value propositions, on a market-by-market basis;
  • Develop and execute programs to raise awareness of fuel cells – and of Ballard’s brand – within the company’s target markets;
  • Work effectively through external and internal communication channels (including Ballard’s corporate website and intranet);
  • Generate quality leads for Ballard’s Sales Team.

Responsibilities –

  • Building the profile of the corporate brand;
  • Product marketing activities;
  • Developing and executing target market plans;
  • Implementing effective public relations activities, to address target journalists and other influencers in key markets, including development of pitches;
  • Working closely in a team environment to develop messaging and content in alignment with market strategies;
  • Inputting corporate website content;
  • Helping to identify and address opportunities for presentations at conferences;
  • Working to execute an effective social networking strategy;
  • Preparing corporate communications materials, including press releases, speeches and announcements;
  • Organizing company-lead events designed to bring prospects and customers together with Sales personnel, including face-to-face events at conferences, webinars, co-marketing with partner companies;
  • Supporting the evaluation of new business opportunities.

Requirements –

  • Undergraduate degree in business, communications or marketing;
  • 5+ years directly related experience;
  • Motivated self-starter, able to work independently in a multi-priority, dynamic environment;
  • Mature individual with proven team leadership skills;
  • Excellent analytical abilities – strategic, with critical thinking skills;
  • Ability to interface and work cooperatively across an organization;
  • Very strong communication abilities;
  • Strong organizational and interpersonal skills;
  • Excellent computer and technical skills in all aspects of MS Office Suite;
  • Ability to travel (no more than 10% of time).

Ballard values diversity in the workplace and is committed to Employment Equity. We encourage applications from all qualified candidates.

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