Senior Marketing Specialist - Burnaby, BC | Ballard Power Systems | | 09/02/12
This job has expired or been closed by the employer. View All Open Jobs Flash close

Senior Marketing Specialist full-time

Location: Burnaby, BC
Company Name: Ballard Power Systems ()
Category: Marketing
View all Ballard Power Systems jobs →

The Senior Marketing Specialist is a high-energy individual demonstrating initiative, creativity, sound judgment, proven business skills and excellent leadership capabilities.

Success requires the ability to –

  • Assess business needs, and develop marketing strategies, plans, programs, budgets and external communications as required to meet these needs;
  • Understand and communicate value propositions, on a market-by-market basis;
  • Develop and execute programs to raise awareness of fuel cells – and of Ballard’s brand – within the company’s target markets;
  • Work effectively through external and internal communication channels (including Ballard’s corporate website and intranet);
  • Generate quality leads for Ballard’s Sales Team.

Responsibilities –

  • Building the profile of the corporate brand;
  • Product marketing activities;
  • Developing and executing target market plans;
  • Implementing effective public relations activities, to address target journalists and other influencers in key markets, including development of pitches;
  • Working closely in a team environment to develop messaging and content in alignment with market strategies;
  • Inputting corporate website content;
  • Helping to identify and address opportunities for presentations at conferences;
  • Working to execute an effective social networking strategy;
  • Preparing corporate communications materials, including press releases, speeches and announcements;
  • Organizing company-lead events designed to bring prospects and customers together with Sales personnel, including face-to-face events at conferences, webinars, co-marketing with partner companies;
  • Supporting the evaluation of new business opportunities.

Requirements –

  • Undergraduate degree in business, communications or marketing;
  • 5+ years directly related experience;
  • Motivated self-starter, able to work independently in a multi-priority, dynamic environment;
  • Mature individual with proven team leadership skills;
  • Excellent analytical abilities – strategic, with critical thinking skills;
  • Ability to interface and work cooperatively across an organization;
  • Very strong communication abilities;
  • Strong organizational and interpersonal skills;
  • Excellent computer and technical skills in all aspects of MS Office Suite;
  • Ability to travel (no more than 10% of time).

Ballard values diversity in the workplace and is committed to Employment Equity. We encourage applications from all qualified candidates.

This job has expired or been closed by the employer, please visit our home page