Senior Manager, Social Media - Toronto, ON | Tangerine | | 09/05/14
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Senior Manager, Social Media Full-Time

Location: Toronto, ON
Company Name: Tangerine ()
Category: Online Marketing, Social Media

Job Summary:

The Senior Manager, Social Media leads the Social Media team, strategy and mandate for Tangerine. This role will take ownership of all Tangerine social media activities and strategies and is driven to create value for Tangerine Clients and followers. You will be driven to simplify, differentiate and innovate in order to provide a superior social media and digital experience.

Job Responsibilities:

  • Responsible for the overall execution of the Tangerine Social Media Strategy ensuring there is a clear plan to execute this strategy

  • Provide leadership and guidance to the Social Media team and various other internal stakeholders

  • Contribute strategy and solutions to new business efforts as it relates to Social Media

  • Proactively introduce new ideas and initiatives

  • Be the voice of Tangerine in Social Media

  • Develop and execute online outreach strategy

  • Establish relationship with key bloggers and online influencers

  • Establish relationships with key contacts in various Tangerine departments to better serve Clients through social media

  • Working with our PR team to help manage the influencer relationship

  • Maintaining organized records of influencers and other important data

  • Delivering the Social Media elements of marketing campaigns on time and on budget

  • Developing metrics to measure Social Media efforts

  • Monitor social networks for potential threats or opportunities

  • Develop policies and guidelines pertaining to social media participation and social governance

  • A solid understanding of the “big picture”, both online and in business world

  • Simplify, innovate and differentiate with a mandate to provide a superior digital and social media experience


  • Conveys an Inspirational Tangerine Vision & Strategy
  • Builds High Performing Tangerine Teams
  • Acts as a Team Player
  • Results Oriented
  • Focuses on the Customer
  • Entrepreneurial
  • Committed to Self-Development


  • Passion for social media, technology and the online space
  • Ability to handle multiple tasks and set priorities to ensure maximum productivity and focused business results
  • Ability to work in a dynamic and evolving team environment
  • Good project management skills to implement assigned projects on time as identified in project plans
  • A high degree of interpersonal, written and verbal communication skills
  • Strong project management, analytical and organizational skills
  • Ability to execute a number of parallel tasks and use interpersonal skills to foster / manage relationships across multiple departments
  • Excellent planning abilities
  • Strong business acumen and the ability to set KPI’s and analyze raw data into meaningful and actionable insights
  • A strong understanding of social networks
  • Results oriented individual who enjoys a fast paced environment
  • Proven leadership skills in developing a team of direct reports and motivating and influencing cross-functional teams
  • Creative, yet pragmatic, approach to problem solving
  • Ability to think and operate both strategically and tactically
  • Strong interpersonal and decision-making skills, with the ability to influence at all levels
  • Passionate, and highly motivated


  • A university degree in business or equivalent
  • Demonstrated digital and interactive leadership experience
  • A minimum of 7 years of experience in Online Marketing with a solid track record of success in implementing online marketing strategies, mobile, online media and SEO campaigns
  • A minimum of 7 of years of experience in Web Development
  • A minimum of 5 of years of experience in social media
  • A minimum of 3+ of years of experience developing business or marketing plans and cross functional team environment experience
  • Project management experience an asset

Disability Accommodation:

Tangerine will make reasonable accommodations for the known physical or mental disabilities of an otherwise qualified employee or applicant for employment, unless undue hardship to Tangerine would result. Any applicant or employee who requires accommodation in order to perform the essential functions of a job should contact Human Resources or his or her supervisor.

Managing Risk:

All members of the Tangerine Team are responsible for managing risk and compliance within their departments. As such, employees should maintain and demonstrate the highest standards of integrity and ethical conduct in accordance with Tangerine policies, guidelines and directions.

Tangerine is an equal opportunity employer

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