Reporting to the Senior Manager, Digital Campaigns is responsible for delivering the strategic architectural direction and content maximization across all digital campaigns and product/service pages for BMO’s divisions (Personal &Commercial) in Canada. The Manager Digital Campaigns will deliver the Canadian digital customer experience and improve conversion rates/customer retention, while contributing to maximize ROMI across business divisions (P&C).
Leveraging analytics to identify high-impact opportunities for campaign improvement, this role will be responsible for delivering strategic campaigns while maintaining the content on bmo.com.
Digital Strategy and Campaign Management (40%)
Strategic expert on delivering digital optimization, campaigns and builds across the BMO enterprise
Increase digital conversion rates through campaigns and optimization initiatives
Assess digital campaign gaps to identify and recommend the best digital strategy based on analysis of buying trends, site analysis and emarketing results
Gain an in-depth knowledge of a LOB’s digital business model and customer goals in order to oversee the creation of effective ongoing campaign strategy designed to drive positive ROI
Work with internal partners to ensure initiatives are designed to meet acquisition or retention objectives, and to ensure effective campaign performance measurement is in place.
Identify opportunities for conversion improvements through the interpretation of customer insights
Relationship Management (40%)
Cultivate and develop interactive relationships with product and marketing teams to understand overall business objectives, identify opportunities and understand how digital goals can be maximized.
Collaborate with partners to develop clear business and measurement objectives and work collaboratively to optimize digital results.
Provide competitive intelligence and insight into online and mobile banking markets and assess the business value of emerging channel technology.
Risk Management and Control (10%)
Develop, implement and maintain methodologies to evaluate effectiveness of digital programs, and make changes as quickly as possible to resolve issues.
Recognize new standards and partner with online and enterprise services team to update the as needed.
Understand requirements and monitor overall compliance to all online policies, procedures, and brand guidelines for any/all online properties within the BMO Financial Groups of websites, identifying areas of concern to be actioned or escalating as needed.
Change and Innovation (10%)
Lead digital team in identify opportunities and provide recommendations to improve the digital customer experience and increase the effectiveness and efficiency of the channel.
Undergraduate degree is a must. MBA would be an asset
- 5 – 7 years experience in digital marketing and delivery
- Strong knowledge of web development, information design, digital marketing communications development and implementation; including online advertising and promotion, email and search marketing
- Strong knowledge of the digital creative campaign optimization
- In-depth knowledge of internet/intranet, online user experience, eCommerce and web-based technology
- Strong knowledge and understanding of the digital and mobile space
- Strong knowledge of email and social campaign optimization
Excellent knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
Excellent understanding of business objectives for digital services
Strong impact and influence skills coupled with the organizational awareness and relationship building skills needed to navigate a complex matrix environment
Ability to instinctively engage others to achieve positive business outcomes and make things happen through the use of positive influence
Demonstrated ability to identify and act upon business opportunities
History of making an impact, developing and executing on strategies and delivering superior results in both the short and long term
Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic
Excellent thought leadership with the ability to question assumptions
Strong consultative and interpersonal skills including process development, facilitation and negotiation
Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
Detailed oriented with excellent strong analytical, communication and presentation skills (verbal and written)
Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
Financial Services industry experience an asset, but not required
Strong proficiency in Microsoft Word, Excel, PowerPoint, and Visio
At our company, we have been helping our customers and communities for over 195 years. Working with us means being part of a team of talented and passionate individuals with a shared focus on working together to deliver great customer experiences. We stand behind your success with the support you need to turn your potential into performance.
BMO Financial Group is committed to an inclusive, equitable and accessible workplace. By embracing diversity, we gain strength through our people and our perspectives. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Unposting Date 01/31/17