Senior Brand Manager - Toronto | Trimark Products | | 15/10/13
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Senior Brand Manager Full-Time

Location: Toronto
Company Name: Trimark Products
Category: Advertising / Branding

Position Title:

Senior Product Brand Manager - Trimark Products

Marketing Department Summary:

As a partner within the global network of investment management marketers across Invesco, our Marketing department is an industry leader recognized for top-tier brand management programs. We collaborate with internal and external partners to build the business by developing initiatives that strategically position Invesco to meet the needs of our advisors and investors within our retail and institutional channels. Our goal is to deliver high-impact programs that will help drive sales and asset retention while continually building our organization’s brand equity. We believe this level of success can only be achieved with every team member in Marketing exemplifying the qualities of a high-performance team.

Position Summary:
The Product Brand team is an integral part of a collaborative partnership between the Product Management & Research (PM&R) team, Sales, National Accounts, Legal & Compliance and Marketing to promote and sustain our product brands.  The Product Brand Marketing team is primarily responsible for developing the marketing strategy behind the launch of new products, their ongoing sustainability and market penetration. The team is also responsible for supporting the existing products within our three key product brands (Trimark, PowerShares and Invesco).
As a Senior Product Brand Manager, you are accountable for four key functions:

  1. Strategic planning

  2. Project management, orchestration and facilitation
  3. Relationship management
  4. Leadership


Strategic planning

  • Recommend actions needed to maintain and improve our competitive product brand positioning and remain current with industry trends
  • Build and maintain expert level of knowledge on assigned funds, category and industry
  • Apply strategic and analytical business-focused thinking to bring tactics and ideas to market
  • Become a product and industry subject matter expert in order to successfully convey market positioning, high-level messaging and features and benefits to colleagues and external audiences
  • Work with key stakeholders in Sales team and other client facing groups to convey marketing positioning and technical components of new product launches

Project management, orchestration and facilitation

  • Manage day-to-day workflow, objectives and results
  • Act as the primary liaison with internal partners (e.g., Sales, National Accounts, Product Development, Product Management & Research) on all product launches and product maintenance
  • Continuously work to understand client and market insights and look for opportunities to apply this to projects you are working on
  • Present product positioning, creative briefs and program updates to senior management
  • Properly brief in projects in a way that provides relevant parties with information needed to successfully execute on a project: background, objectives, target audience, benefits, reasons to believe, desired response, brand character, tone and message, executional considerations, integrated workback schedules
  • Facilitate the recommendation, review and approval of communication plans, creative briefs and creative concepts/content across a wide variety of stakeholders
  • Participate in and lead brainstorming sessions, when required, with team members and other business partners
  • Be willing to voice an opinion and take a stand on critical issues. Express confidence about own interpretation or viewpoint. Take action to overcome obstacles that act to prevent the achievement of work-related goals
  • Track progress of marketing plans to ensure they are on track and effective

Relationship Management

  • Build and maintain relationships with internal and external partners, with a focus on client-facing teams
  • Identify key contacts within the organization and find ways to make personal connections; nurture the relationship over time to build rapport and trust and develop a basis for future interactions
  • Use your network to identify opportunities, gather innovative and forward thinking ideas from our internal and external relationships, and seek input to problems, with a view to sustaining marketing excellence
  • Act as a primary contact with all partners to communicate updates, gather feedback and coordinate high-level requirements related to your initiatives


  • Support the Program Managers and Program Coordinators in the planning, development and implementation of marketing campaigns
  • Oversee content produced by Program Managers and Program Coordinators to ensure consistent use of positioning, brand, tone and voice
  • Promote creative thinking with the Product Brand team



  • Undergraduate degree in marketing or business; related discipline will be considered if candidate has significant relevant experience
  • 6 years’ experience in the financial services or investment industry; mutual fund experience strongly preferred, preferably in marketing department
  • 3-5 years of Marketing experience required
  • CFA preferred
  • CSC required

Technical Abilities and/or other Specialized Skills:

  • High proficiency in MS Excel, MS Word, and MS PowerPoint
  • Strong understanding of how to create successful creative briefs and communication plans
  • Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
  • Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
  • Excellent communication, research, problem solving, negotiation and presentation skills
  • Ability to think critically
  • Strong knowledge of brand guidelines
  • Ability to provide creative direction when required
  • Ability to motivate, inspire and lead a group of peers/colleagues
  • Proven ability to collaborate and manage relationships with internal partners
  • Understanding of marketing strategy as well as copy/design integration, and how to organize information effectively
  • Understanding of the sales process between the financial advisors and their clients – this is key in creating effective marketing communications and would be an asset
  • Deep understanding of the Canadian financial services and investment industry
  • Understanding of Invesco’s product, services, policies and procedures

Working Conditions

  • Extended business hours may apply to meet critical deadlines
  • Some travel may apply
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