Sales & Marketing Specialist (Sales Enablement Specialist) - Toronto, ON | Cision | | 13/04/15
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Sales & Marketing Specialist (Sales Enablement Specialist) Full-Time

Location: Toronto, ON
Company Name: Cision ()
Category: Business Development, Marketing / Strategy

Cision is the award-winning industry leader in public relations software. Our software, services and solutions enable the world's most recognized brands to power their stories. cision operates globally, having a presence in more than a dozen countries worldwide.

The Sales Enablement Specialist will serve as liaison between the sales, marketing and product marketing departments to understand and address the former’s needs and goals.

Primary Responsibilities:

  • Work directly with the North American Product Marketing team to develop and rollout Canadian-specific campaigns and initiatives.  Examples include Sales training, pricing, and operational fulfillment

  • Provide preliminary new hire training for the Canadian sales organization

  • As required, lead or participate in customer-facing meetings (product demonstrations, key account meetings, etc.)

  • Develop/localize product marketing materials and communications through Canadian sales teams

  • Serve as liaison between sales,marketing and product marketing departments to understand and address the former’s needs and goals

  • Work with Content Marketing and Social Media Manager to identify local event sponsorship opportunities for furtherment of sales goals

  • Serve as project manager for all product marketing initiatives including content creation, event execution, and sales-related PR activities

  • Optimize product positioning on Canadian websites as projects require

  • Organize and logistically support Canadian webinars and events


  • Ability to multi-task, prioritize and manage multiple responsibilities amongst various different stakeholders and managers across the business

  • Strong analytical skills with the ability to analyze and build scorecards

  • Results oriented with strong project management and communication skills

  • Ability to work effectively and collaboratively within a team, as well as independently and with minimal supervision

  • Solid marketing communications (both written and oral) and online technical knowledge

  • Proven sales experience working as an integral member of a sales team
  • Ability to articulate technical information to small and large groups

  • High-energy, self-motivated individual with outstanding professional, sales, and technical capabilities

Our fast-paced, results-driven environment calls for individuals who are energetic, have a strong work ethic and are innovative. We want individuals who can see beyond the obvious - bringing greater value to our clients.

The delivery of our integrated solutions requires a cohesive team atmosphere, which we provide a desirable corporate culture and maintain with on-the-job training, open communication, formal recognition programs and the hosting of various team-building and social activities. Cision offers a competitive full benefit package, including comprehensive insurance coverage, PTO, and competitive salary.

The Cision Story:
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-orientated campaigns in one integrated platform. Communication professionals use Cision to access the world's largest pitchable media and blogger database, distribute press realeases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, is the parent company to Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision has over 120,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China.

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