Retention Marketing Manager - Vancouver, BC | Indochino | | 17/03/14
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Retention Marketing Manager full-time

Location: Vancouver, BC
Company Name: Indochino ()
Category: Marketing
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Indochino is currently looking for a Retention Marketing Manager to join our team.  As the Retention Marketing Manager, you will be responsible for developing a customer life cycle plan to support business goals for our customers.  In addition, you will own the creation and execution of Indochino’s retention initiatives including: email marketing, VIP/loyalty programs and a new customer welcome and retention program.


  • Lead the company through creating and executing a customer communications lifecycle plan to improve key Lifetime Value metrics via online and offline channels. Including but not limited to a) Customer segmentation b) Designing and executing a program specifically targeting ‘top customers’ (as defined by segmentation effort) c) Designing and executing, if an appropriate and effective driver of LTV, a broad-based loyalty/rewards/retention program
  • Manage the tools and relationships with vendors which support consistent and appropriate communication with customers at different stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
  • Ensure all programs are properly aligned to customer segments, the product roadmap and the strategic goals of the marketing team and company
  • Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
  • Accountable for retention analysis including: reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis


  • Minimum 5+ years as a retention marketing professional with email marketing and loyalty program creation experience at a consumer-focused company
  • Analytical and reporting mindset with experience creating and executing on plans after analyzing customer behavior
  • Experience with advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
  • A strong understanding for B2C product selling a must
  • Proven project management skills
  • Strong verbal and written communication skills. Proven ability to work effectively cross-functionally
  • Desire for a leadership role in a fast-paced environment
  • Dedicated to constant refinement & improvement in every task you take on
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