Retail Marketing Manager - Vancouver, BC | Mercedes-Benz | | 15/11/11
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Retail Marketing Manager Full-Time

Location: Vancouver, BC
Company Name: Mercedes-Benz ()
Category: Account/Project Mgmt, Marketing / Strategy

Based out of our Vancouver Retail Group Administrative office and reporting to the Vice President of Vancouver Retail, the Marketing Manager will facilitate the sales of Mercedes-Benz, smart and Sprinter vehicles by promoting the company to the Greater Vancouver market through advertising and event promotion in conjunction with an external advertising agency.


  • Identify, develop, and evaluate tactical marketing strategy, based on knowledge of the VRG objectives, market characteristics, and cost and markup factors

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with an external advertising agency and other various vendors

  • Coordinate advertising activities for all Passenger cars and Commercial vans, and Fixed Operations

  • Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
  • Negotiate contracts with vendors and distributors in conjunction with the National Procurement Department

  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends

  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers to market products and services

  • Advise business and other groups on local and national factors affecting the buying and selling of products and services

  • Initiate market research studies and analyze their findings

  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand

  • Conduct economic and commercial surveys to identify potential markets for products and services

  • Manage all CRM activities, update regional website as needed, work with the Business Development Centre on departmental campaigns


  • University degree in business administration and marketing

  • 7-10+ years of experience in marketing, preferably with an automotive retailer

  • 3-5 years of experience in a managerial/supervisory role in a marketing department

  • Strong communication, presentation and relationship-building skills

  • Strong knowledge of sales and marketing principles and processes

  • Knowledge of media production, communication and dissemination techniques and methods

  • Excellent knowledge on social media techniques

  • Critical thinking, strong decision making, ability to organize and coordinate multiple projects

  • Excellent analytical, research and presentation skills

  • Advanced computer skills (MAC, Powerpoint, Word, Excel)

  • Enjoy working in a fast-paced environment with the ability to effectively manage multiple priorities

  • Ability to work independently and make decisions

  • Experience in tracking and controlling budgets

  • Valid Class 5 driver’s license for local travel with a clean driver’s abstract

  • Ability to communicate (verbal and written) in Cantonese/Mandarin would be an asset
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