Professional Brand Manager full-time

Description

Johnson & Johnson Inc. is a member of the Johnson & Johnson Family of Companies, the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. In Canada, we market innovative consumer products focusing on skin and hair care, baby care, wound care, oral health as well as a broad range of well-known and trusted over-the-counter products.

Our purpose is to "Bring Science to the Art of Healthy Living” by providing Canadians with some of the world's most widely used and trusted brands including: Johnson's® Baby, Neutrogena®, Aveeno®, Listerine®, Band-Aid® Brand Adhesive Bandages, Tylenol®, Reactine®, Benylin®, Nicorette®, Nicoderm® and many more. Based in Markham, Ontario, we employ approximately 400 people and are supported by a manufacturing and research and development facility located in Guelph, Ontario.

The Professional Brand Manager, Listerine will be primarily responsible for our oral care product portfolio within the J&J Professional Marketing division. Your primary responsibility is to develop and execute initiatives to drive Dental Professional (DP) recommendations for specific Listerine brands. Understanding the DP mindset, the role you play as an influencer, and utilizing the digital and social media landscape to support the Listerine business objectives will be a priority focus. Additionally, and as a key partner within the professional marketing function, the shaping of broader Health Care Professional (HCP) digital strategy, in collaboration with local professional marketing teams will be an area of focus for you. As a cross functional partner of the commercial marketing team, you are responsible for comprehensive professional brand strategies and marketing plans that align and add to the broader marketing mix (consumer, trade).

Major Responsibilities:

• Drive the development, execution, and monitoring of annual business plans and programs that will improve professional endorsement, market penetration, dollar share, and product profitability while aligning to the objectives of the broader business.
• Activate brand company resources, policies and activities that relate to the DP, patient/consumer, government and third party payer to drive professional recommendations.
• Champion the DP, patient/consumer’s point of view to drive recommendations.
• Cultivate positive relationships with professional organizations and key opinion leaders.
• Guide the implementation of professional programs including product advertising through the dental dealer channel, major conferences, sampling, and Continuing Medical Education (CME); and evaluate their effectiveness.
• Partner with internal departments to develop core messaging and action plans.
• Identify and recommend New Business Opportunities and innovative ways utilizing CRM, digital and scalable solutions.
• Manage marketing budgets & sales forecasting.
• Work productively with creative agencies and other outside vendors.
• Drive excellence in digital fundamentals across HCP engagement platforms including: web, social, video, analytics and mobile.
• Ensure the brand follows best in class standards, using global and regional capabilities.

Qualifications

• A minimum of a University degree is required, preferably with a concentration in Marketing or Science. MBA is an asset.
• Minimum of 3 to 5 years of experience marketing to HCPs.
• Prior experience in HCP marketing would be an asset.
• Prior experience as an Assistant Brand Manager or similar function within a marketing department would also be an asset.
• Digital and social media experience is a requirement.
• Prior leadership and experience in the strategy and development of digital ecosystems and how web, CRM, mobile, social and search work together to optimize behavior and acquisition is a requirement.
• This position is located in Markham, ON.

Competencies:

• Demonstrated abilities to lead a cross functional group.
• Strong problem solving and decision-making skills.
• Demonstrated experience in handling multiple priorities and complexities.
• Strong communication and relationship building abilities.
• Strong project management and analysis skills.
• Clear grasp of current standard methodologies in medical sales and marketing tactics with an eye to future developments.
• Forecasting and financial management.
• Knowledge of the Canadian regulatory environment.

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.