Product Marketing Manager - Burnaby, BC | PMC Sierra | | 14/10/11
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Product Marketing Manager full-time

Location: Burnaby, BC
Company Name: PMC Sierra ()
Category: Marketing
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About the Job:

Division: Communication Products Division

As a  seasoned Product Line Manager in PMC-Sierra’s Strategic Marketing group, your mandate will be to diversify and grow PMC-Sierra’s incumbency and revenue stream in the service provider infrastructure market, focusing on current and emerging technologies for products specific to access & metropolitan segments.

In this role, you will be accountable for the overall product marketing function;  development of market strategy, market segmentation analysis, go-to-market for new product releases, message/brand development, competitive analysis, in addition to collaborating with Sales, PMC’s Chief Technology Office and other corporate groups.


Strategy, Planning, Communication

  • Drives ongoing market strategy development and documentation
  • Ensures goals, objectives and timelines carry strong linkages to overall business objectives and goals
  • Ensures market strategy stays current with changing market and competitive conditions, as well as evolving internal priorities and product availability
  • Provides timely, relevant communication to internal stakeholders regarding market strategy and be available for external communication regarding market strategy and key messaging
  • Effectively communicates marketing strategy and value proposition to external stakeholders as required

Market research and analysis:

  • Responsible for ensuring that market research and competitive analysis is sufficient and is delivered in a proactive and timely manner for marketing and sales strategy (e.g., competitive analysis, market trend analysis, market metrics analysis, etc.)
  • Manages the execution of analysis into key industries and market segments to identify new market opportunities. Develops strategic recommendations based on analysis

Product marketing:

  • Ensures successful product launches, including packaging, collateral content development, marketing campaigns, timeline, internal sales training on campaigns etc.
  • Develops positioning, key messages, benefits and differentiators for product messaging
  • Ensures concepts are reflected in marketing collateral and understood by internal teams
  • Focuses aggressively on winning designs and driving successful business plans


The successful candidate has:

  • Minimum of 5-years semiconductor strategic marketing experience..
  • Demonstrated ability to understand and develop plans and strategies to communicate clearly about complex business issues, technology solutions, differentiation and value propositions
  • Subject matter expertise on packet centric network architectures with specific knowledge in Carrier Ethernet, OTN, WDM infrastructure technologies
  • Solid understanding of the semiconductor market and keen vigilance of current and changing market conditions and product knowledge.
  • The ability to multi-task and a reputation for being results and customer-driven
  • Prides themselves on their dedication and professionalism in internal and external relationship building and negotiation
  • Successful track record in product concepts with accretive business plans

About PMC:

PMC-Sierra™ is a leading provider of broadband communications and storage semiconductors for metro, access, fiber to the home, wireless infrastructure, storage, laser printers, and fiber access gateway equipment. PMC-Sierra offers worldwide technical and sales support, including a network of offices throughout North America, Europe,IsraelandAsia. The company is publicly traded on the NASDAQ Stock Market under the PMCS symbol.

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