PR Account Manager - Vancouver | Laura Ballance Media Group | | 12/02/15
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PR Account Manager full-time

Location: Vancouver
Salary: based on experience + benefits and vacation
Company Name: Laura Ballance Media Group
Category: Account/Project Mgmt, Communications, Copywriting / Writing
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Laura Ballance Media Group (LBMG), a full service, integrated public relations and advertising agency based in Vancouver, has an immediate opening for a key senior media and public relations position as we grow our multi-faceted team.

Our firm is well known for working with many of Vancouver and Canada’s most dynamic events, and organizations - including the Forest Products Association of Canada; the Pacific National Exhibition; the Squamish Valley Music Festival; Vancouver International Airport Authority; Disney On Ice; and Community Futures BC, among others.

Reporting to the Director of Communications, the PR Account Manager position will be filled by a qualified individual who must have the ability to manage multiple client files and deliverables in a dynamic, ever-changing environment.

No two days are the same at LBMG – our staff do not work a standard 9-5 work week – so flexibility is a must, as is the ability to travel both in Canada and the US as well as to local client sites and offices.

Core Responsibilities:

  • Act as Public Relations Senior Account Manager on a variety of projects, liaising directly with clients with the support of senior management team
  • Manage staff working on client files
  • Create strategic communications plans – and lead from concept through execution
  • Strong understanding of the Canadian and US media landscape
  • Create and execute media pitches in both the Canadian and US markets while under tight schedules
  • Understand, build and maintain an appropriate network with local, national and international media, both traditional and emerging
  • Liaise with journalists, organize interviews on behalf of clients, facilitate client interviews and story placement
  • Provide strategic communications advice to a wide variety of corporate clients
  • Plan and execute media events including news conferences and media tours
  • Prepare press releases and issue them to appropriate media
  • Write brochures, newsletters, annual reports, fact sheets and other promotional materials


  • Degree, Certificate or Diploma in Communications/Public Relations or Journalism
  • Minimum 3+ years direct experience in communications field
  • Demonstrated experience using applicable software programs including Mac OS platform, Internet, database, Microsoft Office suite (Excel, PowerPoint, Word)
  • Demonstrated experience with social media tools and strategies
  • Proven strategic planning, project management, research and technical skills
  • Demonstrated interpersonal and problem solving skills
  • Proven ability to work independently and within a small team
  • Excellent writing ability with demonstrated knowledge of Canadian Press style guides
  • Excellent organizational skills and ability to prioritize and meet deadlines when faced with multiple requests for action from a variety of sources
  • Willingness to work flexible hours under changing conditions
  • Minimum class 5 driver’s license and access to vehicle for travel to client sites/offices
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