PPC Manager - Toronto, Ontario, Canada | Format | FreshGigs.ca | 21/12/17
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PPC Manager full-time

Location: Toronto, Ontario, Canada
Company Name: Format ()
Category: Marketing
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Are you a savvy PPC Manager that loves to test and build out new campaigns as much as you love optimizing existing programs?  Does the challenge of winning in a very competitive space bring out the best in you?  Are you motivated by the thought of owning and driving results in a ever-growing category? If so, read on.  If you live and breath PPC marketing, we want to talk to you.

Format is looking for a passionate, experienced PPC Manager to join our mission to further entrench Format as the world’s leading online portfolio builder and platform for visual artists.  As our PPC Manager, you’ll report into our Head of Direct Marketing and will be responsible for applying your exceptional performance marketing skills towards meeting and exceeding our new customer acquisition goals.  From campaign design, performance optimization, A/B copy testing PPC landing pages, and new campaign build outs you’ll have your hands full in a large and competitive field.  You’ll also work closely with our marketing copywriter to build and optimize copy for ads and landing pages and be part of an overall marketing team that is driving our brand and our growth.

Desired skills and experience:

As our PPC Manager you’ll be pretty busy with lots to test and scale, so you’ll need to have 2-3 years of demonstrated expertise in:

  • PPC Campaign Management: Obviously, you’ll need to be super skilled in PPC campaign build out (both search and display), performance management and optimization for all ad networks.  You understand that every day you’ll be looking to drive more new customers through a combination of testing and optimization.  You’ll be adept at all the tools which really only exist to fuel your highly tuned analytical and often creative mind. You also have a good eye for design and you have worked with designers in the past to create beautiful banners that convert.

  • Landing Page Optimization: You understand how to build and optimize landing pages to drive PPC performance and conversions.  You’ll have dev, design and copy resources to turn your visions into pages, but leading those landing page efforts will be 100% in your hands.

  • Budget/$CPA Management: You’ll have budgets and targets to hit and meet and you’ll know how to manage those with expertise.  Even better is that you’ll have the ability to increase spend and scope as you demonstrate success.

  • Campaign Tracking/Reporting/Analysis: Managing, reporting and analyzing campaign performance is second nature to you.  But you’ll also keep things super tight and organized.  You love getting into the weeds but you also excel at sharing your data and results with others with others in a clear and articulate way.

  • Collaboration: While you enjoy putting your head down to get things done you also enjoy the thrill of collaboration and contributing to a larger team goal of growth, happiness, and success.

What we’d like to see in our ideal candidate:

You are analytical, inventive and resourceful and can turn your ideas quickly into implementations. We move fast, but we are smart about it.

  • You are analytical and systematic by nature and are continually exploring new opportunities to drive results up and costs down

  • You are super organized but equally focused on getting things done

  • You believe in collaboration and enjoy adding value and getting value by engaging with every team member and department that touches the customer experience

  • You’re probably your own toughest critic and have an internal drive to build campaigns that outperform and are relentless in your pursuit of hitting or exceeding growth targets

  • You are absolutely passionate about the creative and visual artist community

About Format:

Launched in 2008 in Liberty Village in Toronto, Format.com has quietly become the leading online portfolio builder for professional visual artists around the world to exhibit, market and sell their work. With 45+ team members, tens of thousands of customers in over 190 countries, and voted the #1 online portfolio by photographers, designers and artists, we’ve come a long way, but have really only just begun.

Some of the benefits of working here include:

  • We have an amazing team that will be eager to help you succeed in your role. Learn more about us:http://wayswework.io..res/format

  • We pay competitive salaries and have flexible vacation and work-from-home policies

  • We provide great benefits: extended health, dental, life, and disability

  • We frequently celebrate hitting milestones after work (or in the middle of the day if it’s sunny)

  • We're proudly self-funded. We answer to our community and no one else!

  • In-office perks: a desk equipped with an Aeron chair and top-notch Apple gear (take a peek here), curating what music gets played over our office speakers, yummy catered lunches on Mondays, and drinking as much espresso as you need.

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