Online Marketing Specialist - Scarborough | Centennial College | | 23/11/16
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Online Marketing Specialist full-time

Location: Scarborough
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Online Marketing Specialist

Reporting to the Digital Marketing Manager, and Digital Communications, the Online Marketing Specialist is responsible for writing and editing content for the college websites by liaising and meeting with internal stakeholders. The incumbent is also responsible for the the on-going maintenance and upkeep of content for the college websites, in addition to the development of interactive Adobe Flash/HTML 5 components for the college’s corporate website, Intranet and student portal, ensuring that web pages created are cross-browser compatible, accessible and well formed.


  • Liaise with internal stakeholders and performs all approved updates/changes to the college websites including: content, images, video and all related media

  • Assists and works with internal stakeholders to produce college features and special event web pages in addition to providing non-technical support, programming services and advice concerning the planning, lay-out and design of new web sections.

  • Develops optimized web content for the college websites ensuring web pages created are cross-browser compatible, accessible, and well formed.

  • Develops web-based forms, iFrames and such with the use of database technologies.

  • Assists the Senior Marketing Specialist to ensure all revisions to the websites are accurate, exceed department standards, business requirements, ensure brand consistency and are displayed in a user-friendly online format

  • Assists the Web Administrator in developing ASP.NET templates, and website style sheets (CSS) for all web properties.

  • Designs and develops Adobe Flash/HTML5 animations for use on the Intranet, Internet, and myCentennial student portal.

  • Maintains online communications for college news, featured stories, and events pages.

  • Reviews and responds to user feedback and directs enquiries to the appropriate department for information or resolution.

  • Ensures that graphics selected and developed are strong representations of the underlying theme of each web page

  • Ensures college web pages are accessible to search engines, maintains meta-data information for all pages, maintains a current site map, registers with Search engines, SEO (search engine optimization) and keeps abreast of changing search and accessibility technologies.


  • 2 year diploma in Computer Science in addition to training in Web technologies or Multi-media, or a related area of study OR an equivalent combination of education and experience

  • Minimum three years of practical work experience with client technology, content management systems, web development, and interactive animations using HTML5, Photoshop, and JavaScript; experience should also include content creation and corporate communications.

  • Experience with HTML5, VB Script, DHTML, XML, JavaScript, ASP, JSP, SQL, MySQL, CSS, JQuery, Photo Shop, Flash, inDesign, Illustrator, Freehand required;

  • Experience with current mobile technology development and other relevant software programs.

  • Excellent written and verbal communications skills

  • Ability to build and maintain productive working relationships with both internal and external stakeholders

  • Proven problem-solving/analytical skills with a keen sense of accuracy and attention to detail.

  • Demonstrated flexibility to adapt and work with new processes and changing technology.

  • Flexibility to effectively handle multiple tasks with concurrent/conflicting deadlines within given objectives, work plans and deadlines.

  • Experience, knowledge and understanding of working effectively in a diverse environment

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