Online Marketing Coordinator - Ottawa, ON | Rahal Hair Transplant | | 09/04/15
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Online Marketing Coordinator full-time

Location: Ottawa, ON
Company Name: Rahal Hair Transplant ()
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About this company

Rahal is a world leader in hair loss solutions and medical hair restoration for both men and women since 1995.

About this job

The Online & Marketing Coordinator you will be instrumental in executing communication strategies that expand our engagement with customers with the purpose of driving new customer acquisition and increase existing customer profitability. In this position you will actively participate in a wide variety of written communications and social media networking, including but not limited to:

  • Blogging, social bookmarking and community discussions for the purposes of community building and search engine optimization

  • Creation of all marketing collateral and POP materials related to products and programs

  • Online outreach programs with e-blasts, online advertising creative and media purchase

  • Management and maintenance of websites with the goal to increase total visitors and pageviews

  • Search engine optimization (SEO) and Link Building

  • Paid ad placement and pay-per-click ads

  • Write and disseminate information through newsletters, websites, social networking and other effective means of communication

  • Establishing online partnerships with the objective of customer conversions and sales

The Online & Marketing Coordinator will also be responsible for executing direct marketing programs that stimulate business as well as support the outbound sales of the company. The position requires the incumbent to maintain all marketing materials, communicate changes to our customers, and assist in the execution of projects.

The Online & Marketing Coordinator will have excellent computer skills, is detail oriented and well organized. You are very comfortable and adept with all forms of social networking and blogging and posses a thorough understanding of marketing communications principles. You are responsible for managing and implementing all online marketing programs. Work includes B2C and B2B programs.

Desired Skills and Experience

  • Bachelor’s degree or diploma in business, marketing, information technology, communication or a related discipline

  • 2-3 years of online marketing experience including running online marketing programs (online search, banner ads, social media)

  • You have demonstrated aptitude for social media, including leading initiatives on various social media networks

  • You are passionate about blogging, micro-blogging, social network and community participation leadership with some experience implementing social media integration projects

  • You have a working knowledge of social media channels, including YouTube, StumbleUpon, Delicions, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc.

  • You excel at research, possess excellent writing skills and the ability to crank editorial and technical writing output

  • You have a working knowledge of search engine optimization (SEO), including keyword research

  • Strong computer skills including familiarity with MS Office applications, HTML, XML, Photoshop, and other Adobe programs.

  • Basic understanding of HTML and web programming language a plus

By applying to this position you are confirming you possess either a Canadian citizenship, permanent resident status or work permit

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