Online Content Specialist - Richmond, BC | The Peak Group of Companies | | 18/05/16
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Online Content Specialist full-time

Location: Richmond, BC
Company Name: The Peak Group of Companies
Category: Marketing
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The Peak Group of Companies is a North American leader in home improvement and is among the fastest growing firms in our industry.  We are a diversified group, supplying a vast array of innovative products throughout Canada and the United States as well as operating Canada’s largest B2B and B2C home installations’ company.

Peak is a highly valued, strategic partner of Home Depot, the world’s largest home improvement retailer. Peak Products offers a sweeping portfolio of home exterior and outdoor living products. Peak Installations is Canada’s largest B2B and B2C home installations’ company. Each year we help thousands of home owners renovate, beautify and add value to their homes.

The greatest strength of Peak is our people, a team of remarkably talented and vibrant individuals. Quick to act and passionate to win, the Peak team drives the company’s growth, which in turn provides for individual career growth. This formula for success is entrenched in our culture, where innovation is encouraged, talent and teamwork are celebrated and where results and success, rewarded.

We have a permanent full-time opening for an enthusiastic team player to join us as our Online Content Specialist at our head office in Richmond, BC.

As our Online Content Specialist you will be reporting to the Senior Marketing Manager and will be a key member in our mission to provide an outstanding customer experience through online and other marketing channels.

Key Responsibilities:

Digital Content Creation (50%):

  • Video content creation with a focus on increasing product sales and informative product installation

  • Coordinating and executing video projects including storyboarding, filming and post production

  • Building our existing portfolio of professional photography of products both standalone and in use.

  • Contributing to the digital content creation including but not limited to blog articles, social media posts and product webpages

  • Setting up a content production schedule and providing updates to the senior team on progress and completion

  • Create, deploy and analyze email marketing campaigns

  • Ensuring that the content generated conveys the right message and is in line with Peak’s brand identity and value proposition

Print Content (25%):

  • Design new product packaging and in-store displays according to Peak’s branding standards
  • Create flyers for promotions and events in addition to internal communication
  • Arrange for the translation of print materials

Website Development / SEO (25%):

  • Manage the development of website content through CMS (Wordpress)
  • Assist in the management of product listings on company and partner websites
  • Develop strategic copy/content to drive users (SEO / campaign management)
  • Contribute to the expansion of online presence through new channels


  • Extensive experience in video production (if you have a portfolio, please provide links to your previous work)

  • Experience with 3D animation software (Maya, 3ds Max)

  • Experience with digital photography

  • Working knowledge with Adobe Creative Suite applications (Photoshop, Illustrator, InDesign and Premiere)

  • Working knowledge of HTML/CSS and WordPress

  • Experience with content generation including blog articles, social media posts and visual tools

  • Fundamental knowledge of SEO, analytics and KPIs for content

  • Knowledge of online third party applications for tracking and measuring web analytics including Google Analytics, Hootsuite and other tools. Certification in web analytics would be a bonus

  • An understanding and interest in current digital marketing trends

  • An understanding and/or interest in home improvement industry

  • Ability to manage, prioritize and deliver/execute multiple tasks, projects and assignments effectively

  • Excellent written skills, experience with copywriting is preferred

  • Bilingual(English and French) is an asset!

The Peak Group of Companies is an equal opportunity employer. We respect the dignity and worth of every individual in the workplace and value the importance of diversity, fairness, and trust. We offer a dynamic work environment and a competitive compensation package. Our goal is to attract, develop, and engage employees with exceptional ability and diverse backgrounds.

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