Marketing Writer, Enterprise Networks / IoT Subject Matter Expert - Toronto, ON | Cisco | FreshGigs.ca | 14/11/16
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Marketing Writer, Enterprise Networks / IoT Subject Matter Expert Full-Time

Location: Toronto, ON
Company Name: Cisco ()
Category: Copywriting / Writing, Marketing / Strategy

The Business Entity
Deliver the next generation of Field Marketing through data driven automation, digital marketing, customer focused content and traditional marketing tactics. We are fundamentally changing how the Cisco engages with the customer throughout the entire buying cycle

The Team
Disruption and Innovation are critical in this fast paced and rapidly changing environment. Marketing needs to lead as our customers' consumption of information evolves and buying cycles change. Are you ready to lead a team that shapes the future based on our customers' needs? This team will take a leadership role in shaping our customers' perception of Cisco as we focus on their business outcomes and shape their expectations. Ultimately, we will provide Digital and traditional marketing experiences that inspire our Customers to see Cisco as the de facto standard for Innovation, Relevance, and Trust.

Role & Responsibilities
Responsible for deep understanding products, services and solutions (including market, trends and competition) related to topic and the creation (and execution where appropriate) of content targeted to specific audiences relative to their care-abouts and needs. They are responsible to produce content as specified by the country-level Managing Editor.

Key responsibilities include

  • Deep understanding of Enterprise Networks and IoT products, services and solutions including market, trends and competition
  • Active participation as part of the regional and global Enterprise Networks and IoT communities
  • Active monitoring of available content as well as content under development both globally and in other countries
  • Review of project documentation, messaging objectives, product and solution customer benefits
  • Gathering of additional information, if needed, from other SMEs and product/service owners to create integrated messaging including Enterprise Networks and IoT and other topic areas
  • Create content using templates and guidelines to adhere to brand, journeys, targeted personas creative platform guidelines. This should include but not be limited to blogs, white papers, case studies, social posts, ebooks, info graphics and videos
  • Works with managing editor(s) to meet schedules for content development for country using approved workflows
  • Work with local agencies for final creative and production

Minimum Qualifications

  • Deep understanding of Enterprise Networks and IoT products, services and solutions including market, trends and competition
  • Demonstrated writing ability and some level of ability to work with graphics and video, although a heavier dependence will be placed on the agency for actual production in these formats
  • Ability to work within brand guidelines and creative platforms
  • Strong understanding of content workflows, approvals and governance processes

Desired Skills
● Eloqua and Content Management Platform experience a plus

About Cisco
The Internet of Everything is a phenomenon driving new opportunities for Cisco and it's transforming our customers' businesses worldwide. We are pioneers and have been since the early days of connectivity. Today, we are building teams that are expanding our technology solutions in the mobile, cloud, security, IT, and big data spaces, including software and consulting services. As Cisco delivers the network that powers the Internet, we are connecting the unconnected. Imagine creating unprecedented disruption. Your revolutionary ideas will impact everything from retail, healthcare, and entertainment, to public and private sectors, and far beyond. Collaborate with like-minded innovators in a fun and flexible culture that has earned Cisco global recognition as a Great Place To Work. With roughly 10 billion connected things in the world now and over 50 billion estimated in the future, your career has exponential possibilities at Cisco.

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