Marketing & User Acquisition Specialist - Vancouver, BC | IUGO Mobile Entertainment Inc. | | 14/04/14
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Marketing & User Acquisition Specialist Full-Time

Location: Vancouver, BC
Company Name: IUGO Mobile Entertainment Inc. ()
Category: Marketing / Strategy

Do you have marketing and user acquisition experience and strive in a fast-paced creative environment? If so, we want you! IUGO is seeking a Marketing & User Acquisition Specialist to join our dynamic team to help create, direct, and manage our UA campaigns. We offer an environment that is challenging, rewarding, and fosters personal and professional growth. Come show us what you've got!


  • Responsible for managing product marketing and user acquisition campaigns
  • Develop creative and innovative solutions for customer acquisition
  • Lead paid acquisition marketing efforts to achieve Volume, Quality and ROI acquisition goals
  • Develop A/B testing programs to maximize acquisition efforts and return
  • Work with product teams to identify features that improve effective customer acquisition
  • Conduct analysis and work with business intelligence personnel to determine value of acquisition efforts and optimization
  • Lead tracking integration and QA across the IUGO portfolio of games, communicating across cross functional teams as well as with acquisition partners
  • Post-campaign reporting, including in-depth analytics on LTV and ROI
  • Collaborate with design teams to set strategy for campaign creative
  • Interact with agencies and networks to forge new partnerships, create and manage effective campaigns and explore new marketing channels


  • Passionate and knowledgeable about mobile games
  • Advanced Excel skills and strong analytical skills
  • Excellent organizational, communication and interpersonal skills
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
  • Passion for results, consistent track record of exceeding targets
  • Outstanding academic track record with a MBA, BA or BS in math, engineering, economics, business or other quantitative field
  • Both creative and analytical in metrics driven problem solving
  • Ability to meet deadlines and stay organized while juggling multiple projects
  • Comfortable working in a fast paced environment
  • 2-3+ years of experience in mobile performance marketing


  • Experience managing, growing and optimizing mobile acquisition campaigns and partnerships
  • Experience buying and negotiating ad buys; strongly prefer mobile/mobile games ad buying experience
  • Experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
  • Strong understanding and experience with the iOS and Android marketplaces
  • Experience working with relational databases
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