Digital Marketer - Vancouver | WiderFunnel | | 03/02/16
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Digital Marketer full-time

Location: Vancouver
Company Name: WiderFunnel ()
Category: Marketing
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WiderFunnel is hiring a Digital Marketer to join their growing Marketing team!

Reports to: CEO

Job Objective:

Digital Marketers are adept at configuring and operating the many different varieties of software that are entwined in marketing today. They often serve as the bridge between non-technical marketers — who need to harness these software-driven capabilities in their work — and the providers of that software: software vendors, digital agencies and IT departments.

WiderFunnel is looking for a tech-savvy marketer who is passionate about implementing tools that automate marketing & sales initiatives. You share an intuitive appreciation for how software works and are passionate about applying that knowledge in the service of brilliant marketing and remarkable customer experiences.

Location: This is a full-time position working in our Vancouver office.

All qualified applicants must be authorized to live and work in Vancouver, BC Canada.

Responsibilities and Accountabilities:

  • Own the client acquisition and maturation plans to maximize the potential of our marketing automation tools.

  • Evaluate and recommend marketing technologies to optimize our client acquisition and maturation strategy, including marketing automation, website technologies, social media monitoring and management, etc.

  • Enhance and maintain our WordPress websites with support from our developers and designers. Evaluate and add marketing features to drive qualified leads.

  • Manage and optimize our paid media and landing pages.

  • Coordinate the creation of email communications, technology, and campaigns to our subscribers.

  • Identify insights from marketing metrics. Track performance of all our marketing activities to improve our marketing KPIs. Use Google Analytics, Optimizely, Hotjar, Buffer, and others as required.

  • Implement A/B tests of our marketing hypotheses on all owned media.

  • You are excited to contribute to a dynamic environment and want to take on new responsibilities as the company and opportunities evolve.

  • Live the WiderFunnel values, injecting Grit, Maverick, Integrity, Trust and Curiosity into your daily attitude.


  • Post-Secondary degree in one of the following areas is preferred: Business Administration, Marketing Technology, Computer Science, Computer Engineering, Software Engineering, or equivalent training/experience.

  • 2+ years’ experience working with direct marketing technologies. Experience with Hubspot or Marketo, Google Analytics, Optimizely, Hotjar, Buffer, Salesforce

  • Understand how to use APIs to integrate technologies and data sources.

  • Web development expertise in Wordpress, CSS, jquery

  • Solid understanding of direct marketing concepts. Especially as they relate to email marketing, SEM, blog subscription, and landing page acquisition strategies. Knowledge of mobile, social, and ecommerce are definite assets.

  • A thorough understanding of marketing /sales pipeline practices and KPIs

  • Understanding/ experience devising direct marketing testing & segmentation strategies

  • Experience building lead scoring and lead management processes that align marketing & sales

  • Strong analytical skills and the ability to meet tight deadlines

  • Ability to interact with customers and demonstrate both business and technical skills

  • Experience in a B2B environment

Office Photos

Office Location

551-409 Granville Street, Vancouver, BC
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