WiderFunnel is hiring a Digital Marketer to join their growing Marketing team!

Reports to: CEO

Job Objective:

Digital Marketers are adept at configuring and operating the many different varieties of software that are entwined in marketing today. They often serve as the bridge between non-technical marketers — who need to harness these software-driven capabilities in their work — and the providers of that software: software vendors, digital agencies and IT departments.

WiderFunnel is looking for a tech-savvy marketer who is passionate about implementing tools that automate marketing & sales initiatives. You share an intuitive appreciation for how software works and are passionate about applying that knowledge in the service of brilliant marketing and remarkable customer experiences.

Location: This is a full-time position working in our Vancouver office.

All qualified applicants must be authorized to live and work in Vancouver, BC Canada.

Responsibilities and Accountabilities:

• Own the client acquisition and maturation plans to maximize the potential of our marketing automation tools.

• Evaluate and recommend marketing technologies to optimize our client acquisition and maturation strategy, including marketing automation, website technologies, social media monitoring and management, etc.

• Enhance and maintain our WordPress websites with support from our developers and designers. Evaluate and add marketing features to drive qualified leads.

• Manage and optimize our paid media and landing pages.

• Coordinate the creation of email communications, technology, and campaigns to our subscribers.

• Identify insights from marketing metrics. Track performance of all our marketing activities to improve our marketing KPIs. Use Google Analytics, Optimizely, Hotjar, Buffer, and others as required.

• Implement A/B tests of our marketing hypotheses on all owned media.

• You are excited to contribute to a dynamic environment and want to take on new responsibilities as the company and opportunities evolve.

• Live the WiderFunnel values, injecting Grit, Maverick, Integrity, Trust and Curiosity into your daily attitude.

Requirements:

• Post-Secondary degree in one of the following areas is preferred: Business Administration, Marketing Technology, Computer Science, Computer Engineering, Software Engineering, or equivalent training/experience.

• 2+ years’ experience working with direct marketing technologies. Experience with Hubspot or Marketo, Google Analytics, Optimizely, Hotjar, Buffer, Salesforce

• Understand how to use APIs to integrate technologies and data sources.

• Web development expertise in Wordpress, CSS, jquery

• Solid understanding of direct marketing concepts. Especially as they relate to email marketing, SEM, blog subscription, and landing page acquisition strategies. Knowledge of mobile, social, and ecommerce are definite assets.

• A thorough understanding of marketing /sales pipeline practices and KPIs

• Understanding/ experience devising direct marketing testing & segmentation strategies

• Experience building lead scoring and lead management processes that align marketing & sales

• Strong analytical skills and the ability to meet tight deadlines

• Ability to interact with customers and demonstrate both business and technical skills

• Experience in a B2B environment