Marketing Strategist (1-year contract) - Abbotsford | University of the Fraser Valley | FreshGigs.ca | 31/07/20

Marketing Strategist (1-year contract) Contract

Location: Abbotsford
Company Name: University of the Fraser Valley ()
Category: Marketing
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Are you an experienced project manager with a superior ability to build and maintain relationships with both internal and external stakeholders? Are you a strategic thinker that thrives in a continuously evolving environment?

This may be your opportunity to lend your relationship management skills to a diverse portfolio spanning recruitment, internal engagement, and advancement. Work on high-profile projects while managing a diverse roster of internal clients. Become a trusted advisor and seize an opportunity to influence the evolution of an established brand.

Read on for more information about this opportunity and how to apply.

Responsibilities

  • Works with our partners and stakeholders in UFV departments to create marketing plans that achieve specific goals while aligning with and promoting UFV’s marketing best practices and brand
  • Gathers and analyzes data that will help inform marketing strategy
  • Develops digital-first marketing campaigns that focus on web, social and email marketing, incorporating print, events and traditional advertising when appropriate
  • Manages assignments, delivery schedule and budget for projects and campaigns, communicating with campus stakeholders, collaborating with internal creative staff, and sourcing and managing outsource suppliers when required
  • Writes clear and compelling copy for digital and print marketing collateral
  • Manages the development of digital assets such as websites, landing pages, social media content and emails
  • Develops and executes media plans for digital, print and/or broadcast and outdoor advertising
  • Provides marketing expertise, training and advice to UFV partners and stakeholders
  • Measures the effectiveness of marketing activities and campaigns and provides reporting to partners and stakeholders

Qualifications

  • Diploma in a related field from a recognized post-secondary institution
  • Minimum five years of related experience including three years of direct marketing experience.
  • Experience developing and executing integrated digital marketing campaigns
  • Experience in project management
  • Strong writing, editing and proofreading skills
  • Excellent organizational skills with the ability to balance several projects in a fast-paced environment
  • Strong relationship-building skills and the ability to work collaboratively
  • Experience with SEO, SEM, email and content marketing and customer journey mapping
  • Understanding of HTML, CSS and experience with web content management systems
  • Capable in the use of MS Office suite and Adobe Creative Cloud
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