Marketing Specialist - Vancouver, BC | Beanworks Solutions Inc. | | 16/01/17
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Marketing Specialist Full-Time

Location: Vancouver, BC
Company Name: Beanworks Solutions Inc. ()
Category: Marketing / Strategy

Marketing Specialist (Content Creation & Demand Generation)

We are Beanworks. We make intuitive accounts payable automation software that helps companies pay their vendors with ease. We are determined to teach accounting professionals and beyond about the key role that automation plays in a sustainable financial strategy. We have a lot of content that we want to create and share to generate leads - which is why we need your help.

You will be an integral part of getting the word out about Beanworks and generating interest and leads for our team. This could be writing a whitepaper, hosting a webinar, launching an email campaign and beyond. We are looking for a marketer who is excited about keeping up a consistent content schedule and thinking outside of the box for unique ways to introduce the Beanworks brand to new audiences.

Responsibilities include:

  • Spearheading thought-leadership content (blog posts, landing pages, webinars, press releases, white papers, etc) and completing them from research to promotion

  • Have a high standard of quality and provide quality assurance review on all projects

  • Lead the tracking and reporting of ROI on your marketing activities/campaigns

  • Champion the Beanworks brand both internally and externally

A successful candidate will have the following:

  • Minimum 2-5 years of marketing experience

  • Comfortable in a fast-paced startup environment

  • Accounting / FinTech knowledge preferred

  • Must have previous measurable experience of generating leads from marketing content and other initiatives

  • SalesForce and marketing automation software experience an asset

  • Excellent communication and writing skills and high attention to detail

  • Demonstrated ability to prioritize tasks based on relative importance and urgency

  • Desire to work in a team-based environment on multiple projects with minor supervision

  • Willingness to learn

About Beanworks

Beanworks is an integrated, multi-company accounts payable solution that connects teams from purchase order to payment. Located on the edge of Gastown in Vancouver

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