Marketing Specialist full-time

Hyperwallet is looking for a technically-savvy and creatively-minded Marketing Specialist to join the Marketing team. In order to be successful in this role, you’ll need to be flexible, analytical, and entrepreneurial. To say we’re looking for a person who can identify problems is an understatement; our ideal candidate will provide actionable recommendations and help drive systematic change and improvements within our Marketing department and campaign management.

The Marketing Specialist will work with the Senior Marketing Director and the Senior Marketing Engineer to:

• Support the creation and formatting of digital assets (web, email, templates, CMS specifically)
• Build, test, and publish landing pages, banner ads, other digital assets
• Analyze data to identify challenges and opportunities, make recommendations, and implement action plans to enhance results
• Optimize our campaigns, content, program flows, and nurture tracks
• Strategically and iteratively segment market and user data
• Look for prospecting opportunities in our existing database
• Create weekly, monthly, and yearly channel/lead reports that summarize outcomes and provide recommendations based on the data

Experience:

The Marketing Specialist will have a solid foundation and experience with:

• Marketing and communication design (Adobe CC preferred)
• Coding, formatting, and testing emails, and proficiency with A/B testing and rendering tools ( Litmus preferred)
• HTML, CSS, and CMS web development (WordPress preferred)
• Marketing automation, including campaign management, list building, and email nurturing (Marketo preferred)
• Moz SEO and methods of social media and brand sentiment measurement (Radian6, Brandwatch)
• Google Analytics, Google Tag Manager, and Google Adwords
• CRM (Salesforce.com preferred; asset)
• List building, management, and link building experience (asset)

Background:

• Degree in the Communications, Design, or Arts fields, or a comparable technical diploma
• Minimum of two years working for an agency, consultancy, or on a corporate team
• Results-oriented, self-starter, motivated, effective at prioritizing and planning, detail-orientated, and highly organized
• Excellent oral and written communication skills

***Please submit a resume, cover letter, and links to a portfolio of work (if available).