Responsibilities:

• Coordinate and execute various marketing projects;
• Marketing lead for various trade or consumer shows;
• Assists with critical paths, marketing/media plans and budgets;
• Responsible for creative development for shows, working with agency to develop creative briefs, marketing materials, timelines, etc.;
• Help to drive attendance at shows through marketing pieces and related communications;
• Responsible for ongoing ideation, development, management and execution of online/e-mail initiates;
• Ensure online content/media, promotions and all show websites are updated and maintained;
• Oversee and contributes to creation of trade event curriculum and provides logistical support to program participants and facilitators;
• Development, execution and post analysis of communication schedule (e-mail and direct mail);
• Research projects, surveys, competitive analysis and providing recommendations;
• Assists with media relations and promotions working with related agencies as needed;
• Assists with a wide range of services for events i.e. audio visual, meeting space, food, signage, etc.;
• Provides support/involved with launching new shows/events;
• Brand marketing and online blog marketing;
• Database maintenance;
• Other duties as assigned.

Qualifications:

• 3 Years consumer and/or trade marketing experience;
• Event/trade and/or marketing experience is required;
• Exceptional interpersonal, verbal and written communication skills;
• Copy writing experience;
• Attention to detail with 100% accuracy;
• Proficient with MS Word, Excel and PowerPoint;
• Experience with Media Buying/Planning;
• Self starter and independent thinker with the ability to provide new ideas and business solutions;
• Exceptional client service skills;
• Highly organized and able to multi-task effectively in a fast paced environment;
• Excellent knowledge of internet and intranet features including experience with social media strategies;
• Ability to work with limited supervision;
• Mentoring/management experience is an asset;
• Strong sense of professionalism;
• Some travel required;
• Bilingual – English/French is an asset;
• Education in Marketing or related is a must.