Marketing Specialist - Toronto, ON | Fulcrum Media | | 20/09/11
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Marketing Specialist Full-Time

Location: Toronto, ON
Company Name: Fulcrum Media ()
Category: Marketing / Strategy


  • Coordinate and execute various marketing projects;
  • Marketing lead for various trade or consumer shows;
  • Assists with critical paths, marketing/media plans and budgets;
  • Responsible for creative development for shows, working with agency to develop creative briefs, marketing materials, timelines, etc.;
  • Help to drive attendance at shows through marketing pieces and related communications;
  • Responsible for ongoing ideation, development, management and execution of online/e-mail initiates;
  • Ensure online content/media, promotions and all show websites are updated and maintained;
  • Oversee and contributes to creation of trade event curriculum and provides logistical support to program participants and facilitators;
  • Development, execution and post analysis of communication schedule (e-mail and direct mail);
  • Research projects, surveys, competitive analysis and providing recommendations;
  • Assists with media relations and promotions working with related agencies as needed;
  • Assists with a wide range of services for events i.e. audio visual, meeting space, food, signage, etc.;
  • Provides support/involved with launching new shows/events;
  • Brand marketing and online blog marketing;
  • Database maintenance;
  • Other duties as assigned.


  • 3 Years consumer and/or trade marketing experience;
  • Event/trade and/or marketing experience is required;
  • Exceptional interpersonal, verbal and written communication skills;
  • Copy writing experience;
  • Attention to detail with 100% accuracy;
  • Proficient with MS Word, Excel and PowerPoint;
  • Experience with Media Buying/Planning;
  • Self starter and independent thinker with the ability to provide new ideas and business solutions;
  • Exceptional client service skills;
  • Highly organized and able to multi-task effectively in a fast paced environment;
  • Excellent knowledge of internet and intranet features including experience with social media strategies;
  • Ability to work with limited supervision;
  • Mentoring/management experience is an asset;
  • Strong sense of professionalism;
  • Some travel required;
  • Bilingual – English/French is an asset;
  • Education in Marketing or related is a must.
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