Marketing Specialist - Toronto | Canadian Professional Sales Association | | 20/09/16

Marketing Specialist Full-Time

Location: Toronto
Company Name: Canadian Professional Sales Association ()
Category: Advertising / Branding, Marketing / Strategy, Social Media


Email Management – End to end accountability for email communications:

  • Content planning/sourcing for newsletters and bulletins - Theme-based planning, sourcing content from thought leaders
  • Gatekeeper for all email bookings and execution ensuring appropriate timing and volume of emails sent
  • Creative briefing of designers and approval coordination
  • Email coding and testing
  • Email targeting, list creation/maintenance via Microsoft Dynamics CRM
  • Manual monthly CASL maintenance
  • Ongoing maintenance of automated customer workflow emails

Advertising/Partner Administration:

  • Content review and setup for email or ad serving system
  • Obtain content approval from advertisers for emails
  • Work with advertisers to understand and abide by brand standards and ad standards
  • Update/create partner web pages as per established guidelines, obtain all approvals
  • Provide reports for advertisers
  • Ongoing maintenance of the media kit and development of tools for the advertising sales team
  • Create standard ad report template and deliver regular internal advertising reporting

Marketing Reporting:

  • Executes monthly marketing reporting
  • Assess results and recommends changes to execution and/or strategy
  • Create and distribute monthly marketing performance snapshot for Senior Leadership team

General Marketing Support:

  • Work with external vendor to obtain French translations
  • Support the execution of CPSA digital and live events, including collateral sourcing, shipping and other tasks as assigned
  • Manage fulfillment of incentives for promotional offers
  • Participate in Sales team campaign briefings and respond to sales inquiries

Social Media Management:

  • Work with existing Social Media Coordinator (and/or Intern) to collaborate on the following:
  1. Execution of regular postings on LinkedIn, Twitter & Facebook
  2. Timely response to any inquiries/comments
  3. Seek opportunities to share more compelling content
  4. Work with vendor (once selected) to approve content and direction

Campaign and Event communications support to Marketing Team and                 Leadership team, as required.


  • 1-3 years’ experience as a Marketing Coordinator/Specialist with a focus on customer communications
  • 1-2 years social media and event execution experience
  • 1-2 years email project management experience
  • Strong HTML skills
  • Working knowledge of CRM, CMS and ESPs
  • Collaborative and customer-centric self-starter
  • Exceptional communicator; bilingual an asset
  • Confident influencer, able to gain buy-in from stakeholders at all levels of the organization
  • Keen attention to detail and committed to flawless execution
  • Must thrive in a fast-paced environment with many competing priorities and deadlines
  • Analytic prowess to demonstrate success and provide data-driven recommendations
  • Creative – both in problem solving and new idea generation
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