Marketing Specialist

Dye & Durham Corporation is currently looking to fill this available position. We are always interested to receive Resumés from anyone with relevant experience in the legal services profession.

Date Posted

March 05, 2014

Location:

New Westminster, BC

Reports to:

Regional Director, New Ventures

Summary of Responsibilities

The marketing specialist is responsible for planning and executing the marketing and corporate communication strategies for the company. The incumbent is also tasked with developing and maintaining strategic business relationships. On a day-to-day basis, the marketing specialist is responsible for activities that support the marketing plan: conducting industry research, creating content for the company’s social media platforms, facilitating webinar events, tracking and analyzing the effectiveness of marketing efforts, planning and coordinating client-related events and tradeshow events. The marketing specialist performs their duties with the support of the business development coordinator.

• Ensures the company brand is well-defined and that it supports the company’s mission, vision and values (aka Guiding Principles)
• Ensures the company brand is promoted consistently in all marketing materials, communication channels and at company events
• Creates content for company communications: advertisement (print & digital), company website, electronic updates and social media platforms
• Manages the content through the company’s social media platforms to ensure it is consistent with the corporate brand, and that it is accurate and current
• Develops and maintains business relationships with the marketing and communications service providers that the company engages with
• Plans, coordinates and oversees client events, office tours, webinars etc.
• Researches and recommends events that the company should be involved with – either through attendance or sponsorship
• Coordinates all activities, and logistics, for company meetings and events
• Attends company-sponsored events, trade shows etc., as a representative of the company
• Develops and maintains relationships with a variety of external stakeholders
• Plans annual education calendar in conjunction with the operations managers
• Provides marketing assistance to the management team, as required
• Tracks and analyzes the effectiveness of marketing activities to quantify return on investments
• Attends management meetings to report on marketing activities, as required
• Provides day-to-day supervision to the business development coordinator
• Provides assistance to the regional director to develop the marketing budget

Required Knowledge, Skills & Abilities:

• Diploma or Bachelor’s degree in marketing, communications or other related discipline
• Marketing or corporate communications experience; preferably in a professional services organization
• Digital marketing experience
• Superior communication skills, both verbal and written
• Strong business acumen
• Experience using analytics and metrics to make business-related decisions
• Demonstrated event planning skills
• Demonstrated project management skills
• Ability to work independently with minimal supervision and direction
• Ability to persuade and influence others
• Ability to interact effectively with others in a team-based environment
• Must have a creative and innovative approach
• Demonstrated ability to think critically
• Intermediate to senior proficiency with MS Office products
• Experience with Adobe Pro-connect and Adobe Illustrator software is an asset
• Must have a flexible attitude with the ability to manage competing priorities
• Must be a team player and possess a positive, upbeat attitude

Please note that this position involves some evening and weekend work; minimal travel may be required from time-to-time.