STORMTECH is a Vancouver based company making a wide variety of performance, technical apparel, bags and accessories for companies in over 30 countries. Quality and design have remained at the forefront of the company’s mission, which is to “Provide Innovative Performance Apparel and Outstanding Customer Service”.

MARKETING SPECIALIST

The Marketing Specialist is responsible for the coordination of marketing activities for the Stormtech brand in both the B2B and B2C channels. This includes project coordination, content development, copywriting, photo and video production coordination, tradeshow organization support, sponsorship activation, media relations and other key projects.

WHAT YOU DO

• Coordination of annual marketing calendar including B2B and B2C campaigns and projects

• Photo and Video production coordination including: model sourcing, audition set up, location sourcing, location and permit coordination, wardrobe organization and preparation, travel and on-set logistics

• Studio photography coordination including: sample organization and preparation, styling and assisting with Senior Photographer as needed

• Copywriting for brand stories, website, print material, social media

• Copy proofing of print material

• Brand story content development, production, and administration in support of Digital Marketing Manager

• Coordination of tradeshow and sales meeting logistics from planning to onsite execution in partnership with Sales Support Coordinator

• Research and story idea generation for annual magazine

• Coordinate e-newsletter content schedule

• Track media coverage across online, print in B2B and B2C publications

• Coordinate ongoing product placement and other editorial requests

• Coordinate advertisement schedule in key publications

• Deliver copy as required by the marketing department for brand and product messaging

• Sponsorship and donation requests, sponsorship contract fulfilment and activation

• Marketing support for international distribution partners as needed

• Coordinate with sales on various sales contests, and other marketing support requests

• tradeshows, sales meetings, catalog production, media relations, digital marketing, and other projects as needed.

WHO YOU ARE

• Bachelor degree in Marketing or other relevant field

• Minimum 3-5 years of experience in a Marketing related position

• Promotional products and/or apparel industry experience an asset

• Strong copywriting, story-telling, editing skills

• Event planning experience an asset

• In-depth knowledge and understanding of social media platforms, SEO/SEM, metrics

• Ability to prioritize, manage deadlines, and make decisions under pressure

• Superior communication and presentation skills

• Strong computer skills (Microsoft Office, Adobe CS and Web applications)

• Comfortable in team oriented environment, able to support team and brand goals

• Driver’s license and valid passport. Some travel will be required