Marketing Representative - Victoria, BC | The Fairmont Empress | | 09/09/15
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Marketing Representative contract

Location: Victoria, BC
Company Name: The Fairmont Empress ()
Category: Marketing
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At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Marketing Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Hotel Overview:

Summary of Responsibilities:

Reporting to the Director, Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:

  • Manage all marketing activities ensuring brand standards are followed
  • Execute marketing plans and programs in conjunction with the Sales department to ensure profit growth
  • Research, analyze and monitor financial, technological, and demographic factors to identify market opportunities
  • Plan and oversee the hotels advertising and promotion activities, including print, electronic and direct mail
  • Communicate with outside advertising agencies and partners
  • Develop marketing content for website, social media platforms and print collateral
  • Work with the Public Relations department and creative partners to oversee and create copywriting, design, layout, and the production of promotional material
  • Follow the annual budget and administer the budget in a fiscally responsible manner
  • Balance operational, administrative and Colleague needs
  • Coordinate and manage itineraries for media visits and press trips (includes occasional hosting of media guests)
  • Assist with follow-up after these visits
  • Handle daily media inquiries (includes fact checking, image requests, arranging media interviews, etc.)
  • Assist with writing and deploying of press releases, social media updates and guest email communications (includes creating targeted media lists)
  • Assist with writing copy for the regional properties, updating content for web and social media sites and developing landing pages
  • Support with photo and video shoots for marketing materials and coordinate distribution to online channels
  • Assist with implementation of search engine optimization tactics and developing local partnerships for links and promotion
  • Support maintenance of online presence on online travel sites and
  • Maintenance of PR & online marketing tools (calendar, media database, media kit, online assets, fact sheets, bios, etc.)
  • Manage weekly/monthly reporting for media coverage and web stats (includes tracking of special projects)
  • Assist with coordination of special media projects, promotional opportunities, and PR events
  • Assist with follow-up after these events
  • Implement directives as outlined from the Director, Sales & Marketing
  • Uphold the highest standard of internal and external customer service at all times
  • Represent Fairmont at industry and media events as required
  • Occasional media hosting before, during and after office hours (includes some weekends when necessary)
  • Attendance and/or assistance requested at occasional organization events before or after office hours
  • Miscellaneous administrative duties as required.


  • Previous leadership experience within marketing required
  • Computer literate in Microsoft Window applications and other relevant computer applications required
  • University/College degree in a related discipline required
  • Excellent communication skills, both written and verbal required
  • Strong interpersonal and problem solving abilities
  • Highly responsible & reliable
  • Ability to focus attention on guest needs, remaining calm and courteous at all times

Visa Requirements: Must be legally eligible to work in Canada.

At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you'll find exceptional work opportunities—throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific—as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!

Job Level: Management / Supervisory
Shift: Day Job
Travel: No
Closing Date: 22.Sep.2015, 11:59:00 PM
Job Number: EMP00535
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