Marketing Project Manager, Digital Projects contract
Location: Toronto
Company Name:
G Adventures
(http://www.gadventures.com)
Category:

In this 1 year Contract, the Marketing Project Manager, Digital Projects, is the primary point of contact between the Marketing & Software teams within the Marketing team, who will lead (in collaboration with the manager of eCommerce) the planning, delivery and communication of digital projects including website re-development, ongoing maintenance, mobile app, user accounts and other cross departmental digital initiatives.
Responsibilities:
- Primary point of contact between the marketing & software teams within the marketing team
- Represent the marketing voice in software development and help set digital priorities to achieve desired outcomes
- Lead (in collaboration with the manager of ecommerce) the planning, delivery and communication of digital projects including website re-development, ongoing maintenance, mobile app, user accounts and other cross departmental digital initiatives according to marketing objectives
- Facilitate scope definition, idea generation, requirements gathering and delivery of web products that link to marketing strategies
- Produce work plans and coordinate the efforts of project teams including art directors, content teams, web traffic and search specialists, development teams and technical staff
- Utilize project management and systems development best practices throughout the development and production processes
- Ensure the integrated elements of digital projects come together on time and meet stakeholder expectations for data integrity and product quality
- Collaborate with department leaders to develop & manage integrated internal & external communication plans for launches and changes
- Lead and maintain QA for projects - review and test all digital deliverables with keen attention to detail and quality
Requirements:
- 3-4 years experience managing digital projects
- Undergraduate or College degree in Business, Advertising, or a technology-related discipline
- Ability to develop detailed scope documents, project work back schedules & product launch communication plans based on feedback from a variety of stakeholders
- Deep knowledge of digital marketing and hands on experience with:
- Information architecture
- Google Analytics, Webmaster Tools, Adwords
- SEO & analysis tools such as Moz.org, keyword research tools, page grader
- A/B Testing
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