The Marketing Manager position is an exciting leadership role based at View Royal Casino (soon to be Elements Casino Victoria) with full over-sight of all properties on Vancouver Island (View Royal Casino, Casino Nanaimo and Bingo Esquimalt). The successful candidate in this role will be responsible for leading, managing and executing all casino marketing campaigns and promotions at the site level in alignment with our brand standards and corporate objectives. You will work with other Great Canadian Casino sites on collaborative marketing initiatives.

RESPONSIBILITIES

• Planning, managing and implementing site marketing programs, including all of the details throughout a promotion, campaign or special event (e.g. staff incentives, prize packages, supplier commitments, advertising, direct mail, property décor, collateral placement, auditing, etc.);
• Work with Operations and the Vancouver Island Executive Director in drafting annual site marketing plans and budgets; maintaining budgeted labour and promotional costs for campaigns and special events;
• Developing strategies to leverage and maximize loyalty program(s), including Encore Rewards at Casino Nanaimo and View Royal;
• Managing media plans and advertising campaigns for the properties as directed;
• Working within the sites brand standards and guidelines;
• Oversees content and site level social media efforts to include casino promotions, food and beverage, entertainment and ethnic outreach;
• Spearheading research driven initiatives to effectively inform marketing efforts, including situational and competitive analysis and consumer insights;
• Monitoring and updating the site marketing/advertising budget; reporting variances on a monthly basis;
• Working with and art directing the site Graphic Designer on all creative projects;
• Coordinate with the GCGC Corporate Digital team on all the Island websites, digital campaigns and email direct marketing;
• Works with and assists other GCC sister sites with the project management of Marketing/Promotional initiatives;
• Executing property-level event programming and online promotion plans, including all associated collat-eral on and off site;
• Liaising and communicating effectively with all appropriate operational departments;
• Developing and cultivating strong working relationships with all stakeholders: guests, ownership, employees, vendors and regulators;
• Ensuring compliance with licensing laws, health and safety and other statutory regulations;
• Performing other duties as required.

QUALIFICATIONS

• Post secondary education in marketing, tourism, hospitality, public relations, advertising or business management required;
• Minimum 4 years of marketing experience; 2 years of gaming or hospitality experience preferred;
• Experience with customer- or consumer-centric organizations (e.g., hospitality, hotels, food & beverage, entertainment, tourism, gaming, agencies, retail, packaged goods);
• Experience with Asian gaming an asset;
• Proven sales and marketing experience in hotel or food/beverage industry is a major asset;
• Proven track record influencing peers and management;
• Collaborative (solicits input to improve/enhance strategy and development);
• Excellent written and verbal communication skills;
• Excellent interpersonal skills;
• Strong leadership qualities;
• Organized and efficient managing projects on deadline;
• Strong computer skills in MS Office Suite such as Word, Excel, Outlook and PowerPoint, advanced levels an asset specifically in ROI and analysis;
• Ability to prioritize tasks and manage time effectively;
• Ability to thrive on multitasking, while staying calm under pressure;
• Able to demonstrate a high level of responsibility and display good judgment, accuracy and discretion;
• Ability to work well in a team environment, handle stress in a constantly changing environment and multi-task various projects and/or situations under pressure;
• Independent worker and enthusiastic and energetic;
• Ability to exceed internal and external customer expectations through timely, effective and service oriented communication;
• A commitment to continually increase your knowledge of our products and services in order to offer exceptional experiences to our guests;
• A willingness to learn, develop and achieve new skills for personal and professional development;
• Live GCC’s Values on the job: Integrity, Team Engagement, Drive to Succeed, Service Excellence, and Citizenship;
• A passion for providing Great Experiences and Memories to our internal and external guests in the continual quest of achieving service excellence.