Marketing Manager full-time
As a leader in Customer Experience Management software, ResponseTek is offering a unique opportunity to join an innovative and highly motivated software as a service company. Located in downtown Vancouver, ResponseTek provides a great working environment with great employee benefits.
ResponseTek enables Global 2000 firms to increase revenues and profits by building advocacy and dramatically reducing customer defection. As the global leader in Customer Experience Management (CEM), ResponseTek's hosted software solutions help organizations continually improve their ability to deliver on the customer promise by delivering up-to-the-minute, front-line customer experience information to their key decision-makers. We pair excellence in technology with a firm dedication to developing our people.
We are looking for a Marketing Manager to join our dynamic team.
The Marketing Manager is responsible for promoting ResponseTek and our suite of customer experience management (CEM) software and solutions to the sales prospects.
Reporting to the Director of Marketing and Product Management, the Marketing Manager leverages natural gifts for promotion, relationship-building, content creation and process and systems management to lead the development and execution of coordinated PR, social media, and direct marketing campaigns.
The ideal candidate should possess strong writing skills, experience with marketing automation and CRM management, web marketing experience, a solid grasp of information and communications technology, and strong and energetic work ethic.
•Manage the company's internal contact and lead database, including cross-functional contact management processes and procedures.
•Establish and maintain continuous outbound, direct marketing communications programs.
•Align development of outbound content with corporate product marketing campaign strategy.
•Develop and write media materials, articles and features, press releases, blog submissions and technology backgrounders for target media
•Development of case studies, white papers, and other product marketing materials.
•Management of the corporate website, including creating and managing content, tracking activity and managing all website-related projects.
Knowledge and Skills
•Extremely solid writing skills, as well as excellent speaking, presentation and interpersonal skills, both working internally as part of a team and working with clients;
•Hands-on expertise administering and managing contact management, CRM and marketing automation systems and processes
•Working knowledge of creative design processes and multimedia/new media development and production.
•Experience with Google Analytics and search engine optimization best practices
•The ideal candidate is comfortable with HTML and CSS to edit and manage the corporate website.
•Solid knowledge of MS Office applications (Word, Excel, PowerPoint)
•Experience using visual design tools in Adobe CS, such as Photoshop, InDesign, etc is an asset
•Degree or diploma in Marketing and/or Communications/PR from a recognized post-secondary institution.
•Minimum 2 years of progressive marketing, communications, product marketing and/or business development experience, ideally in the software industry.