A key member of the UBC Sauder School of Business' Marketing and Communications Department, the Marketing Manager plays a lead role in overseeing marketing projects across the school's diverse program portfolio. The Marketing Manager acts as the key liaison within UBC Sauder central marketing and communications team responsible for driving forward marketing and communications initiatives for Development and Alumni Engagement (DAE) and the Business Career Centre (BCC).
The Marketing Manager provides strategic guidance, planning, and marketing project management, in order to facilitate effective execution of marketing targeted to key stakeholder groups, and to enhance the image and reputation of UBC Sauder. Key elements include branding and marketing guidance and support, ensuring that UBC Sauder's brand is effectively conveyed through marketing and communications materials created within these portfolios. S/he is responsible for leading the tactical planning and execution of marketing and communication projects for a variety of initiatives, including engagement/donor/donate campaigns, event marketing and promotions, development of donor/student communications, event collateral materials, website, e-blasts, digital marketing, advertising, and more. This role is responsible for ensuring clear communication with all relevant stakeholders, on-time and on-budget completion of projects, brand consistency, and high quality across materials.
The Marketing Manager plays an important role in helping the school achieve its business objectives/results, ensures strategic marketing and communications to stakeholder groups are aligned with the organization's brand and effectively implemented, and facilitates sound strategies for stakeholder engagement.
This position sits within the Marketing & Communications Department and liaises regularly with the DAE/BCC, from coordinators and managers to the unit's senior management. The position is based in the UBC Vancouver Point Grey campus. The Marketing Manager also frequently interacts and collaborates with staff from other business, such as the Dean's Office, research centres, faculty, and program offices (Executive Education, Graduate School, Undergraduate School).
This position reports to the Associate Director, Marketing
Hires and manages external suppliers such as agencies, designers, photographers, videographers, and printers. May supervise the work activities of 1-2 student marketing assistants.