Marketing Manager - Vancouver, BC | Fairmont Hotels & Resorts | | 12/04/12
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Marketing Manager Full-Time

Location: Vancouver, BC
Company Name: Fairmont Hotels & Resorts ()
Category: Marketing / Strategy

At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Marketing Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Hotel Overview: At the ocean's edge- a modern oasis, the Fairmont Pacific Rim is the most remarkable address in the city. The Willow Stream Spa is a 11,000 square foot spa, including 9 treatment rooms and a 2,500 square foot outdoor patio with water features. Beauty and wellness become one-with all of the pure elements that make this city so spectacular – through luxurious treatments that will delight your senses, soothe your body and pamper your soul.

Summary of Responsibilities:

Reporting to the Director of Sales & Marketing, responsibilites and essential job functions include but are not limited to the following:

Develop and lead the execution of an annual marketing plan in conjunction with the Director of Sales & Marketing to ensure profit growth

  • Develop innovative marketing programs that drive demand, strong revenues and help to build the hotel’s reputation
  • Develop product positioning and messaging that differentiates the hotel in the market (includes food & beverage outlets and Willow Stream Spa)
  • Research, analyze and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on
  • Contribute to initiatives within the hotel that drive community relationships and profile
  • Monitor industry trends and make recommendations for strategic growth and change
  • Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed based on market intelligence
  • Oversee the creative development and production of all the hotels advertising and promotion activities including media communications, collateral, websites etc.
  • Communicate with outside advertising agencies on ongoing campaigns
  • Work closely with the Internet Marketing team to deliver innovative and creative on-line campaigns
  • Manage brand image and communications through social media platforms
  • Initiate and implement creative ideas to market the hotel food & beverage and spa offerings
  • Responsible for the management, growth and strategic use of the hotel database
  • Report monthly on ROI of marketing initiatives with recommendations for tactical changes to improve on investments
  • Ensure consistency of information across all mediums (print materials, internet, etc)
  • Coordinate photo shoots as required
  • Ensure that advertising and promotional budget is balanced and that projects are prioritized based on the available resources
  • Support and encourage positive team approach
  • Uphold the highest standard of internal and external customer service at all times
  • Perform any and all other tasks which are assigned


Minimum 5 years of Marketing experience required

  • Post secondary diploma/degree in Marketing and/or Hospitality and/or Business required
  • Experience leading strategic and marketing planning process including budget management
  • Ability to understand and interpret financial data
  • Expertise in graphic design and copywriting a strong asset
  • Previous experience with website management an asset
  • Strong computer literacy (PowerPoint, Excel, Adobe Creative Suite)
  • Excellent written and verbal communication skills
  • Detail oriented; keen eye for proofreading
  • Strong ability to multi-task and meet deadlines in a fast paced environment
  • Excellent organizational, time management and administrative skills
  • Self-motivated and able to prioritize to deliver exceptional results
  • A passion for guest service and excellence
  • Positive attitude and supportive, team-based approach towards the attainment of the hotel’s short and long term goals

Ability to work flexible hours and days

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.


At Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!

Office Location

1038 Canada Place Vancouver, British Columbia Canada V6C 0B9
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