Marketing Manager - Vancouver | ThoughtFarmer | | 18/06/21

Marketing Manager full-time

Location: Vancouver
Company Name: ThoughtFarmer ()
Category: Customer Support, Marketing , Social Media
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What do we do?

At ThoughtFarmer, we make software that brings people and ideas together; software that helps employees get work done. In fact, our mission is to make work better.

Who are we looking for?

We’re looking for a smart, friendly, and talented Marketing Manager. Someone who knows how to build a buyer journey, and optimize a website according to that journey. Someone who can craft a compelling product story, and craft a compelling landing page to tell that story. Someone who can build and manage end-to-end marketing campaigns and then track, measure and report on the success of those campaigns.

We’re looking for someone who is curious, and who can use that curiosity to seek out ways to better reach and connect with our audience. On that note, you’ll need to know how to identify that audience too! Lots of bonus points if you have an understanding of—and appreciation for—internal communications and internal communicators.

What will you do?

As the Marketing Manager at ThoughtFarmer, you’ll work to develop strategies and initiatives that will improve our reach, both locally and within the global markets we target. This isn’t a solo mission: you will be supported by a talented team of designers, developers, researchers, and technicians, all of whom will help you spread the word.

While the exact areas of ownership will be defined over time, generally speaking this is what your days and weeks will include:

  • Website management
    You’re comfortable with Content Management Systems and collaborating with designers and developers to take the lead on the care, growth, and management of our website. We use Wordpress, but other CMS experience is fine too.

  • Conversion optimization

Optimizing conversion paths comes as second nature to you. You’re familiar with key conversion points in the marketing funnel, and you’re up-to-speed with best practices when it comes to optimizing landing pages, websites, CTAs, and lead-generating forms.

  • Project management
    You’ll be the point person in managing key marketing projects. Whether that’s launching a new landing page for a case study campaign, or building out a website for our bi-annual conference, you’ll work with vendors, contractors, and other internal departments to deliver high-quality, on-time, and on-budget work..

  • Campaign management
    You’ll be responsible for leading and executing multi-channel campaigns with a focus on filling our funnel. Before you launch those campaigns, however, you’ll help develop segmentation strategies. And once those campaigns are in flight, you’ll be ready to measure, analyze, and report on performance.

  • Product marketing management
    Using your in-depth understanding of our customers, our product, our target audience, and our buyer’s journey, you’ll help position upcoming products and features in a way that resonates with our target market.

  • Social Media management
    Does twitter get your fingers tingling? Is LinkedIn a fixture on your “recent apps” list? Is posting on the fly throughout the day just part of your average day? Great! You’ll be using your social media nouse to engage our audience, and drive engagement, and reinforce our brand.

Are you the right fit?

You're organized and driven. As a team player that loves collaborating with others, you're ready to roll up your sleeves and pitch in on whatever needs doing and help wherever you can add the most value. You understand and appreciate data, and you know how to use it to make informed, pragmatic, creative solutions.

What you’ll need

  • Five years of experience in the marketing field

  • Experience managing projects from conception through to completion

  • Experience measuring campaign performance and offering insights on what worked and what didn’t

  • Familiarity with marketing automation and CRM applications like Hubspot, SalesForce, Mailchimp, and others

  • Ability to collaborate with stakeholders, customers, and other market players to get actionable, qualitative data

What makes a difference

  • Experience working with B2B SaaS

  • Degree or a diploma in a marketing- or communications-related field

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