Marketing Manager - Kelowna, BC | Primaris Management Inc. | | 24/05/12
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Marketing Manager full-time

Location: Kelowna, BC
Company Name: Primaris Management Inc. ()
Category: Account/Project Mgmt, Marketing
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Recognized as a local and national real estate leader, Primaris currently manages over 13.5 million square feet in over 33 properties across Canada.  Presently we are looking for an experienced Marketing Manager for Orchard Park in Kelowna, BC.

If you are a savvy professional with an acute sense of detail, this position could be for you!  What can you expect in addition to a professional working environment?

  • Medical Benefits without waiting period

  • Health Care Spending Account

  • Employee Assistance Program

  • Fitness Allowance

  • Tuition Reimbursement

  • Pension and RSP program

  • Generous Vacation and Personal Days

  • Company Bonus Program

  • Convenient location accessible by public transit

Position Summary

This position is responsible for all major marketing initiatives undertaken by the property to attract and retain customers with the ultimate goal to increase sales volume, market share and productivity within Orchard Park.


  • Design and successfully execute a targeted & cost efficient annual marketing plan and budget that utilizes marketing funds to increase traffic, retailer sales and market share

  • Develop the brand vision consistent with that of the overall creative strategy for the Orchard Park’s website and presence,

  • Oversee the branding on social networking sites consistent with the strategy outlined in the marketing plan (i.e. Facebook, Twitter, Myspace, etc.)

  • Remain abreast of marketing trends through analyzing and reviewing market data

  • Continuously monitor and report on marketing initiatives when requested by other departments (i.e. Leasing, Operations, etc.) including being able to demonstrate success of marketing campaign(s) and initiatives by proven increases in traffic and sales at the Orchard Park

  • Review, edit, and proof communications pertaining to marketing initiatives and correspondence, ensure all materials have a high degree of accuracy and brand integrity

  • Oversee the implementation, operation and promotion of the Orchard Park’s gift card program including the related compliance controls, inventory levels and verification of daily activity

  • Other duties as assigned


  • Minimum post-secondary diploma, degree or certificate in Marketing, Business (or related field)

  • Completed or working towards CMD Designation from ICSC an asset

  • Minimum 5+ years of marketing experience, preferably in a retail or advertising agency setting

  • 1-2 years supervising, coaching, and mentoring direct reports

  • Outstanding leadership capabilities

  • Excellent verbal and written communication

  • Must be able to write comprehensive and detailed reports

  • Team oriented

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