Marketing Manager full-time
Recognized as a local and national real estate leader, Primaris currently manages over 13.5 million square feet in over 33 properties across Canada. Presently we are looking for an experienced Marketing Manager for Orchard Park in Kelowna, BC.
If you are a savvy professional with an acute sense of detail, this position could be for you! What can you expect in addition to a professional working environment?
Medical Benefits without waiting period
Health Care Spending Account
Employee Assistance Program
Fitness Allowance
Tuition Reimbursement
Pension and RSP program
Generous Vacation and Personal Days
Company Bonus Program
Convenient location accessible by public transit
Position Summary
This position is responsible for all major marketing initiatives undertaken by the property to attract and retain customers with the ultimate goal to increase sales volume, market share and productivity within Orchard Park.
Responsibilities
Design and successfully execute a targeted & cost efficient annual marketing plan and budget that utilizes marketing funds to increase traffic, retailer sales and market share
Develop the brand vision consistent with that of the overall creative strategy for the Orchard Park’s website and presence,
Oversee the branding on social networking sites consistent with the strategy outlined in the marketing plan (i.e. Facebook, Twitter, Myspace, etc.)
Remain abreast of marketing trends through analyzing and reviewing market data
Continuously monitor and report on marketing initiatives when requested by other departments (i.e. Leasing, Operations, etc.) including being able to demonstrate success of marketing campaign(s) and initiatives by proven increases in traffic and sales at the Orchard Park
Review, edit, and proof communications pertaining to marketing initiatives and correspondence, ensure all materials have a high degree of accuracy and brand integrity
Oversee the implementation, operation and promotion of the Orchard Park’s gift card program including the related compliance controls, inventory levels and verification of daily activity
Other duties as assigned
Qualifications
Minimum post-secondary diploma, degree or certificate in Marketing, Business (or related field)
Completed or working towards CMD Designation from ICSC an asset
Minimum 5+ years of marketing experience, preferably in a retail or advertising agency setting
1-2 years supervising, coaching, and mentoring direct reports
Outstanding leadership capabilities
Excellent verbal and written communication
Must be able to write comprehensive and detailed reports
Team oriented