Job Call: Toronto Outdoor Art Fair Marketing Lead
Hours: Full-time, 1-year contract with potential for extension (3 month probation period)
Start Date: Mid April
Salary & Benefits: $45,000 Annually + $1,000 Annual Health Spending Account
Deadline to Apply: Applications will be accepted on an ongoing basis until the position is filled
About the Role and Ideal Candidate:
We are looking for an agile and savvy storyteller and marketer who is passionate about bringing visitors from all over Canada and beyond to discover local artists at TOAF and buy art from them. You are a growth hacker at heart! You know Google Ads, Google Analytics, Mailchimp and social reach metrics like the back of your hand. You continuously tweak strategies and advertising channels to drive traffic and sales and to grow online and in-person visitors. You tell compelling stories and create awesome content for social media, newsletters and blogs that stops people mid-scroll!
You love great design, visual details and have an impeccable taste for image selection for websites and newsletters to draw attention and create excitement. You are comfortable using Adobe In-Design, Photoshop for Annual Reports, social graphics and website content management. You are invested in brand integrity and visual cohesiveness. Pixel pushing is allowed in this position :-)
A fast-paced environment and large-scale events bring out the best in you. You keep calm and collected under pressure. Critical paths, efficient lists and exceptional listening skills are your best friends for owning your portfolio. You thrive working collaboratively with a small team and amazing partners to create a lasting impact in the community we serve.
If you check 85% (or all) of the boxes above, we want to hear from you.
Who are we and how we work:
Toronto Outdoor Art Fair (TOAF) is Canada’s largest and longest-running outdoor art fair. Our event showcases 300+ contemporary visual artists, as well as music and dance performances, art installations, food vendors and a beer garden, to 130,000 visitors at Nathan Phillips Square in July 2022. In response to the pandemic, TOAF created a highly successful and engaging online economic platform and programming.
We are a small and dynamic team (if we may say so). We love what we do and like having fun at work. We work hard and smart. We build trust by having ownership over our work, listening to each other and providing honest, direct feedback. Make it better - make it last is a core value.
These are the must-have skills:
3+ years of experience in implementing marketing and communications campaigns
Excellent English writing skills for creating and proofreading social media posts and marketing content
Knowledge of SEO, analytics, google Ad is necessary
Proficient in Instagram (Reels, stories, hashtags etc.) Facebook algorithms and digital ads
Experience in graphic design and/or developing marketing materials
An owner who possesses an agile attitude and superior attention to details
Ability to work flexible hours, including some evenings and weekends (Launch event in June and one week before/during the event July 8 - 17, 2022)
These are the nice-to-have skills:
Post-secondary degree in Marketing, Communications, Growth Hacking, Public Relations, Social Media or a related field; or an equivalent combination of education, training and experience.
Experience working in not-for-profit organizations, events or visual arts centres is an asset
Proficient with Google Workspace (Gmail, Slides, Sheets, Docs, Drive, Forms), Adobe Photoshop and In-design
Knowledge of the goals and activities of TOAF
Due to the pandemic, we have opted for a hybrid model: some work will be virtual and we use Zoom and Slack to stay in touch. And some days, approximately 3 days a week, we work at the TOAF office (401 Richmond Street West, Toronto) if safety protocols and Toronto Public Health directives allow it. The frequency of in-person work and meetings will increase as we get closer to the in-person event in July.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Applicants selected for an interview will be required to provide 2 work references with current contact information. We are an equal opportunity employer. The Toronto Outdoor Art Fair is a registered charitable nonprofit organization.