Marketing Lead - North Vancouver, BC | Surespan Digital | | 01/08/16
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Marketing Lead full-time

Location: North Vancouver, BC
Company Name: Surespan Digital ()
Category: Marketing
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Want to disrupt the long established world of distribution and logistics? Join us as we launch a super-high-tech, game changing app and web-based solution that will revolutionize the trucking industry!

As the Marketing Lead you will lead the launch, growth and expansion of the business. We are looking for the rare combination of analytical aptitude, hustle, customer obsession, optimism and a passion for the business we will build together.

The successful candidate will be responsible to:

  • Develop and manage product branding initiatives
  • Design strategic marketing plan for user acquisition and marketing of the product
  • In conjunction with other team members, design and implement the process for the development of an annual brand management plan
  • Prepare consumer marketing, programming, ad sales, affiliates, market research
  • Identify brand and business challenges and assist in the development and implementation of solutions
  • Identify new opportunities for revenue growth, targeting users and other resources
  • Explore the development of direct-to-user marketing strategies
  • Design and implement new digital sales and marketing strategies with key partners
  • Promote alignment between strategy and consumer marketing to deliver the project and other initiatives in a timely and impactful manner
  • Stay abreast of the latest developments in market trends, user behaviour, competition and the trucking
  • Articulate compelling value propositions around Surespan Digital’s technology offerings
  • Define the product roadmap and market requirements for current and future
  • Foster and promote a leveraged partner-focused delivery model by ensuring that the voice of the partner is considered in every decision
  • Develop comprehensive product plans, incorporating market requirements, define the competitive arena, and establish the objectives, strategies, and actions required to achieve business goal. Produce high quality requirements and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time and on budget.
  • Develop and implement a company-wide go-to-market plan for the product line, working with all departments to execute.

This exciting role will be a good fit for someone who is highly competitive and results-oriented, while at the same time being a consummate team player and possessing the highest level of integrity in your business conduct.

You should be:

  • Relentless – No challenge is too daunting, as you’ll do whatever it takes to overcome it.
  • Dedicated – Passionate about delivering remarkable work coupled with the need to drive business growth and amaze users, your drive for greatness is a core value.
  • Entrepreneurial – Unconventional challenges excite you because you strive to build viable solutions out of impossible situations.
  • Creative – intrinsically harbor a great affinity for design and user experience.
  • Thrilled in a start-up environment
  • An excellent communicator

Education and Experience:

  • Bachelor’s degree in marketing
  • Five years of related marketing and product development
  • Tech and start-up experience a plus

We offer:

  • Industry leading pay and benefits package
  • Great work environment

Surespan Digital is a venture created and funded by the Surespan Group of Companies operating since 1977. Our offices are located on the North Shore.

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