Marketing Excellence Lead full-time

Joining the Microsoft Team Means…

Are you an analytical and process-oriented professional, with a collaborative approach to business, and a passion for technology and marketing?   Then you may be just who we need to join us in the Central Marketing Organization at Microsoft Canada as the Marketing Excellence Lead.

The Impact You’ll Be Making…

The successful candidate for this role will have a unique opportunity to contribute to the success of marketing at Microsoft Canada by:

• Supporting the CMO organization in the transformation to Revenue Marketing;
• Ensuring that local marketing operations strategy and process is in place to enable campaign management, campaign execution, campaign operationalization, tracking and optimization of marketing efforts;
• Leading the subsidiary’s adoption of the MarTech stack and acting as the subject matter expert for marketing tools and services, ensuring they are being used in a way that optimizes marketing execution;
• Acting as the champion for connected Sales and Marketing toolsets that support a customer focus;
• Focus on net new contact and lead acquisition, end to end funnel optimization in a complex organization;
• Performing analysis meant to drive insights that increase the impact of a revenue marketing organization on the all up Microsoft business impact;
• Acting as field representative to Modern Marketing Virtual Training Council and cross functional team;
• Influencing future corporate marketing tools and marketing infrastructure strategy for the company.

Specific areas of responsibility include:

• Owning the relationship between the Canadian Subsidiary and the Global Marketing Operations team;
• Operationalizing and optimizing a centralized marketing service desk model which provides cost effective and standard operational services and platforms to marketing managers (i.e. events, email, web, etc.);
• Drive the strategy and process for the marketing intake process and campaign communications;
• Driving forward campaign adoption of marketing automation technologies and acting on a subject matter expert for implementation;
• Facilitating standard tagging and marketing reporting processes in order to drive increased campaign optimization and insights;
• Driving the Canadian marketing governance rhythm including Quarterly Business Review documents that tell the story of marketing performance in the subsidiary within the quarter, and during midyear review;
• Own the responsibility for maximizing marketing lead acquisition and funnel optimization through multiple product areas and segments;
• Develop and orchestrate internal communications framework to evangelize the work and the impact of the Central Marketing Organization;
• Leading a vendor team that supports marketing excellence and operations.

This is a unique opportunity to work with marketers who support a broad array of exciting businesses including Windows, Surface, Office, Cloud & Enterprise, Dynamics, and the Enterprise, Small Business, Partner and Developer segments.   The role reports directly to the Modern Marketing Engines Lead in the CMO. The modern marketing engines team is consistent of five groups: Social, Web, Analytics, Events and Operations.

Who we are looking for…

Education, Skills and Knowledge:

• 5-7 years of marketing experience as part of dynamic environment and team;
• Bachelor’s Degree in Business Administration; Marketing etc;
• Core marketing acumen;
• Experience implementing marketing automation and technology platforms at a large organization (i.e. event registration, asset management, etc.); previous experience with Marketo or other automated platforms preferred;
• Specific experience and/or education in marketing operations, process/work flow design and analytics;
• Agency and vendor management experience;
• Proven ability to influence for impact;
• Self-starter with a challenger and growth hack mindset;
• A proven ability to manage complex operational processes;
• Competency in deriving insight and action through data;
• Strong project management skills;
• The ability to effectively drive cross-group communication and cooperation, while demonstrating strong collaborative skills, including the ability to work with international partners;
• Strong written and oral communication with strong presentation skills and ability to explain complex situations in clear terms to management and large groups;
• Experience in managing agencies;
• A desire to be a part of a high performing team, while having fun and driving business results.

Considering a Career with Microsoft Canada?

At Microsoft Canada, people are the source of our energy. The people at Microsoft Canada are creative, from all types of backgrounds, bringing passion and new ideas, meeting challenges, and realizing their potential. Our benefits and resources are designed to keep our most important asset - our employees - healthy, happy and equipped with the resources they need to be successful and realize their full potential.

Microsoft Canada provides a flexible work environment, with career advancement potential and most importantly, the opportunity to make a difference.

As a Microsoft employee you have the opportunity to participate in the following programs:

• Stock Awards & Employee Stock Purchase Plan
• Registered Retirement Savings Plan
• Employee Software Purchase Program
• Fitness Membership & Subsidy
• I Volunteer (5 Paid Volunteer Days)
• Employee Assistance Program

And so much more…

At Microsoft, we share a passion for technology, customers and our partners. We aspire to be more than just a good company- we aspire to be a great company. What will make us great is our commitment to our mission of enabling people and businesses throughout the world to realize their full potential.

Microsoft is an equal opportunity employer and supports workforce diversity. Microsoft is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process.   Please notify Microsoft if you require accommodation in respect of the materials or procedures used at any time during this process.   If you require accommodation Microsoft will work with you to determine how to meet your need.