Marketing Director - Vancouver | Function Point | | 11/02/16
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Marketing Director Full-Time

Location: Vancouver
Company Name: Function Point ()
Category: Marketing / Strategy, Online Marketing, SEO/SEM

We are building a team that won't let each other fail. Let me ask you to draw the picture. Imagine a high performing team where the strategy is clear, everyone agrees that communication is critical, it's understood that learning makes the journey exciting while knowing that a little empathy turns a failure into a catalyst for growth. This is not tongue-in-cheek, we're serious here. If you check out our team video you will see we also like to have some fun.

Now picture yourself in it!

You're reading this opportunity for your own unique reasons, it's "Your Why" for getting up every day.

The Marketing Director position is a key role that reports to the CEO, providing vision and leadership for all marketing-led activities. The Marketing Director will drive the vision for key functional areas including demand generation, brand, and communications. You will be expected to set the roadmap and lead the strategic direction of marketing.


  • Catapult our brand into a top-of-mind position in our chosen B2B markets and build our brand equity

  • Drive inbound and outbound marketing initiatives designed to support sales

  • Understand our markets, the customer journey and the competitive landscape

  • Articulate the messaging of our brand and manage communications with our customers

  • Manage and further develop our website

  • Mentor, educate and grow the collective knowledge of the marketing team

  • Manage the budget and be accountable for the results

  • Develop and measure key metrics. Use data and analytics to drive insights.

  • Own the relationship with external partners and contractors


  • Experience developing creative and thought-provoking high-level marketing and brand strategies in line with the strategic vision of the organization

  • A visionary with a deep understanding of leading-edge marketing strategies and with a proven track record of creating integrated campaigns and initiatives that will drive brand engagement, build the sales pipeline and increase revenues

  • Ability to lead and coach a team to achieve both departmental and personal goals

  • Ability to lead change and create a safe place to be bold and try new initiatives

  • Advanced knowledge of best practices in B2B SaaS marketing, digital marketing and global lead generation, with a heavy emphasis on process, measurement and analytics

  • Ability to build strong relationships at all levels of the company

  • Deep understanding and experience of using technology to deliver the goals

  • Strong project management skills with the ability to delegate


  • Bachelor in Marketing, Communications or related field

  • Minimum 5 years experience in a marketing leadership role, ideally for a SaaS business

Our culture supports flexible hours, excellent wages, a great benefits package, funding for your professional career, personal health days and work from home options.

Do you picture yourself in this environment?

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