Kwantlen Polytechnic University
KPU offers all learners opportunities to achieve success in a diverse range of programs that blend theory and practice, critical understanding, and social and ethical awareness necessary for good citizenship and rewarding careers. KPU strives to implement initiatives that will attract, support, engage, and retain KPU’s people and create an environment where all employees see themselves as contributing to student learning.
JOB OVERVIEW: Digital Marketing & Advertising Analyst
Reporting to Manager, Web and Digital Technologies, this position is responsible for applying quantitative and qualitative techniques to gather, analyze and interpret data, identify trends, and produce actionable insights and recommendations for the marketing and recruitment departments at KPU. The incumbent will be responsible for analyzing a large variety of internal and external data, as well as conducting marketing and student recruitment campaign analysis and formulating reports, summarizing data to clearly communicate the effectiveness of initiatives. He/she will be responsible for the collection, tracking, analysis, reporting, and communication of data related to KPU’s performance from all performance media, driving cross device traffic to our website, campaign landing pages, and application page. Implementing, measuring, and reporting on multiple sources of information to build a unified view of our client journey across multiple touch-points of engagement will enable KPU to optimize student recruitment, conversion and retention, promote events and offerings as well as increase brand awareness.
EDUCATION AND EXPERIENCE
Bachelor’s Degree, preferably in Business, Marketing, Statistics or related subjects
Minimum two years’ experience in a similar role or a combination of education and experience.
Strong writing and communication skills. Ability to independently draft correspondence and reports based on knowledge of established styles and practices.
Strong organizational skills
Sense of urgency and passion with high expectations for quality
Ability to develop and execute multiple priorities and approaches to meet objectives
Expert computer skills (Excel, Word, Outlook, PowerPoint, Access)
Proven experience using Google; Analytics, Adwords and Webmaster tools
Proven experience with a CRM system and working with a team to optimize communications and engagement through the database
Proven experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn etc) as well as their reporting tools
Experience applying statistical techniques for data mining and forecasting purposes.
Strong background and experience with student information systems (BANNER) is an asset
Able to anticipate needs and requirements of the marketing and recruitment departments
Demonstrate proficiency in the use of many computer programs and programming languages.
An entrepreneurial mindset and a roll up the sleeves work ethic – must be comfortable with ambiguity and rapid rates of change
Be familiar with advanced statistical analysis and research methodologies
Out-of-the-box thinker and problem solver with a resourceful and can-do attitude
Passion for driving results, and proven results-orientation
Demonstrated ability to handle sensitive and confidential information appropriately
Strong organizational skills and must be detail oriented with a demonstrated ability to work independently, lead multiple projects, prioritize, and manage a high-volume of tasks, deadlines, requirements, and decisions
Strong desire to constantly stay current in the fast evolving field of marketing analytics
Ability and willingness to work evenings and weekends on occasion
Note to Applicants
The University welcomes and encourages applications from women, visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. If you require an accommodation through our hiring process, please include your request in the application email.
We thank all applicants for their interest in employment with KPU. Only those selected for an interview will be contacted.
Kwantlen Polytechnic University is committed to protecting the safety and welfare of employees, students, and the general public, and upholding the reputation and integrity of the University. For this reason, final applicants will be asked to undergo a background check.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.