Reporting to the General Manager, the Marketing Coordinator is required to perform a range of duties including, but not limited to:

• Develop and implement marketing policies and strategies
• Conduct marketing studies and reports
• Manage client and partner relationship
• Visit school agencies to educate agents about school programs, advertise promotions, give student feedback, and resolve any issues or complaints
• Give on-line presentation to prospective students and agents
• Update and maintain VGC's website and its social networking channels
• Report current market trends and assist in development of promotions
• Respond to e-mail and phone calls from students as well as agents
• Provide counseling to prospective students about life, education, and tourism in Canada
• Explore possibilities for new market expansion
• Assist development and distribution of marketing materials such as brochures and pamphlets
• Stay up-to-date on the latest trends in interactive marketing/media and Search Engine Marketing
• Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications
• Developing standardize presentations, sales scripts, proposals
• Writing and maintaining content and providing monthly updates to company website
• Producing newsletter
• Assisting in writing, tracking and delivery of press releases
• Monitoring online blogs for tracking communications related to the brand of a company
• Developing lead generation plans with targets, measures, and objectives
• Working with customers in developing case studies, references, and testimonials
• Executing and analyzing results of advertisement and marketing campaigns

Other duties may be assigned as necessary.

Education and Qualification

• Bachelor’s degree in business, marketing, or business development.
• 2 to 3 years experience in Marketing or a related field
• Excellent interpersonal and communication skills, both written and verbal, and a positive attitude, able to elicit feedback and seek input from various staff within the organization
• Demonstrate successful experience identifying and managing business development initiatives with a significant impact on revenue growth
• Demonstrate experience in international marketing communications and strategy
• Demonstrate success in online marketing and social media
• Ability to proactively identify opportunities for new and improved services
• Experience in new client identification and relationship development/maintenance in the domestic and, in particular, international arenas.
• A superior record of generating new business and building/maintaining client relationship in existing and new market sectors

Skills and Competencies:

• Strong multi-tasking, organizational and time/priority management skills, able to work independently and as a team player
• Customer-focused work ethics
• Enthusiastic, entrepreneurial and a self starter with strong interpersonal skills
• Proactive in driving revenue and increasing the client base
• Agility with and knowledgeable about web-based applications and communications.
• Experience with both conventional and new media.
• A strong relationship builder, who demonstrates commitment, initiative, and a strong creative ability.
• Superior oral and written communication and presentation skills
• Ability to juggle multiple conflicting priorities
• Strong persuasive skills
• An understanding of international student markets and an appreciation of the language learning needs of international students
• Analytical, well organized, and focused on client needs and customer service
• High level of detail orientation
• Must show a profound ability to work collegially with peers and take direction from senior management
• Must be a team player who is able to deal with effectively with highly diverse and demanding communities both nationally and internationally
• Proficient in MS Office
• Willingness to assume additional responsibilities