You understand that the message and brand a company projects can make or break a business. You are an innovative, strategic thinker with excellent communication skills and a passion for all there is to see and do in relation to the marketing field. Our current CGIS employees are a specialized, hard-working group of individuals that share family values, the drive to continuously learn and possess a strong team work ethic; does this sound like you?

The Opportunity:

Reporting directly to the Chief Operations Officer, this position is responsible for the development, coordination and implementation of strategic marketing and social media initiatives, in alignment with CGIS’ business goals & objectives.

Specific Responsibilities Include:

Marketing Plan:

• Develop and implement annual marketing plan to target specific applications and products
• Develop and coordinate marketing campaigns to establish and/or maintain CGIS as the recognized expert of Severe Service Valves
• Create testimonial campaigns to highlight past successes in order to attract new customers and retain existing customers
• Manage all aspects of promotional give-aways for CGIS
• Create and write all advertising/marketing brochures, case studies and flyers
• Maintain and distribute employee templates ensuring accuracy across the board
• Conduct regular and on-going market research

CGIS Corporate Branding:

• Keep CGIS’ brand current through various media in a positive, creative, and forward thinking manner
• Conceptualise and create advertisements for company
• Develop promotional material and campaigns to raise the company’s profile to potential customers in North America
• Recommend trade shows and organize all aspects of company’s involvement in event, pre and post activities
• Make recommendations to CG Executive on sponsorship &/or speaking opportunities for  increased awareness in market
• Works with Human Resources on the development of Employee Branding strategies

CGIS Website:

• Responsible for CGIS website on-going development, its regular updates, administration and back-end system
• Responding to enquiries received via company website
• Responsible for renewing registration for all company domain names
• Develop, implement and manage social media marketing to highlight CGIS’ strength as a valve expert and internal strength as an employer

Social Media:

• Develops CGIS’ Social Media Marketing Plan; manages the organizations social media presence on sites including LinkedIn, Facebook, Twitter, YouTube and similar community sites;
• Liaises with other parts of the organization to help integrate and education on social media efforts;
• Researches and presents new ideas and business cases focused on CGIS’ targets;
• Measures impact of social media programs and analyses, reviews and reports on effectiveness of campaigns in an effort to maximize results.

Qualities and Qualifications:

• Five to seven years’ experience working in a stand-alone Marketing role in a similar industry or organization;
• Diploma or degree in Marketing or equivalent experience in the field
• In-depth understanding of current and up to date marketing best practices and processes
• Very strong written/verbal communication, time management and organizational skills with the ability to multi-task
• Is a dynamic presenter to internal and external audiences
• Enthusiastic personality; exhibits a positive and creative attitude
• Above average computer knowledge with experience in using Microsoft products; Word Press experience would be an asset as well as other media used for marketing
• Strong technical writing skills, with proven success in creating effective brochures and flyers
• A take-charge person who enjoys working collaboratively to achieve a goal and/or business objective
• As this is a stand-alone position, has developed and maintains an effective and contributing external mentor relationship in the field of Marketing.

Benefits:

CGIS is a place where you can grow your skills and your career. We proudly offer competitive salaries , company paid benefits, RSP matching program, 3 weeks’ vacation, Sunny Friday’s, Costco membership, professional development and profit sharing.