Marketing Specialist - Vancouver | CG Industrial Specialties | | 11/09/15
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Marketing Specialist Full-Time

Location: Vancouver
Company Name: CG Industrial Specialties ()
Category: Marketing / Strategy, Online Marketing, Social Media

You understand that the message and brand a company projects can make or break a business. You are an innovative, strategic thinker with excellent communication skills and a passion for all there is to see and do in relation to the marketing field. Our current CGIS employees are a specialized, hard-working group of individuals that share family values, the drive to continuously learn and possess a strong team work ethic; does this sound like you?

The Opportunity:

Reporting directly to the Chief Operations Officer, this position is responsible for the development, coordination and implementation of strategic marketing and social media initiatives, in alignment with CGIS’ business goals & objectives.

Specific Responsibilities Include:

Marketing Plan:

  • Develop and implement annual marketing plan to target specific applications and products
  • Develop and coordinate marketing campaigns to establish and/or maintain CGIS as the recognized expert of Severe Service Valves
  • Create testimonial campaigns to highlight past successes in order to attract new customers and retain existing customers
  • Manage all aspects of promotional give-aways for CGIS
  • Create and write all advertising/marketing brochures, case studies and flyers
  • Maintain and distribute employee templates ensuring accuracy across the board
  • Conduct regular and on-going market research

CGIS Corporate Branding:

  • Keep CGIS’ brand current through various media in a positive, creative, and forward thinking manner
  • Conceptualise and create advertisements for company
  • Develop promotional material and campaigns to raise the company’s profile to potential customers in North America
  • Recommend trade shows and organize all aspects of company’s involvement in event, pre and post activities
  • Make recommendations to CG Executive on sponsorship &/or speaking opportunities for  increased awareness in market
  • Works with Human Resources on the development of Employee Branding strategies

CGIS Website:

  • Responsible for CGIS website on-going development, its regular updates, administration and back-end system
  • Responding to enquiries received via company website
  • Responsible for renewing registration for all company domain names
  • Develop, implement and manage social media marketing to highlight CGIS’ strength as a valve expert and internal strength as an employer

Social Media:

  • Develops CGIS’ Social Media Marketing Plan; manages the organizations social media presence on sites including LinkedIn, Facebook, Twitter, YouTube and similar community sites;
  • Liaises with other parts of the organization to help integrate and education on social media efforts;
  • Researches and presents new ideas and business cases focused on CGIS’ targets;
  • Measures impact of social media programs and analyses, reviews and reports on effectiveness of campaigns in an effort to maximize results.

Qualities and Qualifications:

  • Five to seven years’ experience working in a stand-alone Marketing role in a similar industry or organization;
  • Diploma or degree in Marketing or equivalent experience in the field
  • In-depth understanding of current and up to date marketing best practices and processes
  • Very strong written/verbal communication, time management and organizational skills with the ability to multi-task
  • Is a dynamic presenter to internal and external audiences
  • Enthusiastic personality; exhibits a positive and creative attitude
  • Above average computer knowledge with experience in using Microsoft products; Word Press experience would be an asset as well as other media used for marketing
  • Strong technical writing skills, with proven success in creating effective brochures and flyers
  • A take-charge person who enjoys working collaboratively to achieve a goal and/or business objective
  • As this is a stand-alone position, has developed and maintains an effective and contributing external mentor relationship in the field of Marketing.


CGIS is a place where you can grow your skills and your career. We proudly offer competitive salaries , company paid benefits, RSP matching program, 3 weeks’ vacation, Sunny Friday’s, Costco membership, professional development and profit sharing.

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