Marketing & Communications Specialist full-time
Location: Toronto, ON
Company Name:
Houser Henry & Syron LLPv
(http://www.houserhenry.com)
Category:
Communications, Marketing
Company Information
Houser, Henry & Syron LLP is a boutique law firm located in downtown Toronto specializing in business law. The firm has 20 professional and administrative staff and offers a truly unique work environment with a client-centric focus.
Reporting to the Business Manager, the Marketing & Communications Specialist is primarily responsible for the coordination of business development and marketing activities.
Responsibilities:
- assists with the implementation of the firm’s marketing strategies and programs
- plans and organizes client events
- maintains website content
- implements social media strategy including LinkedIn and twitter
- manages the development and circulation of a quarterly e-newsletter
- develops supporting marketing material
- monitors expenditures against the marketing budget
- provides coaching and advice on marketing strategies
- facilitates the development and implementation of individual marketing plans
- identifies media, speaking and publishing opportunities
- identifies professional membership and designation opportunities e.g. LSUC certified specialist
- identifies and tracks new business leads
- reports on firm initiatives in relation to industry benchmarks
- assists with the development of responses to RFP’s and presentations to prospective clients
- coordinates client retention initiatives including the sending and compilation of client surveys
Qualifications:
- marketing or business diploma
- 3-5 years' marketing experience in a law firm or professional services environment
- sophisticated interpersonal, communication, planning, organizational and administrative skills
- excellent writing / proofreading skills
- ability to manage multiple priorities
- proven proactive, results-oriented track record with a strong attention to detail
- proficiency using MS Office Suite – Outlook, Word, PowerPoint, Excel
- familiarity with database management, design and desktop publishing principles
- diplomatic, flexible, organized, and resourceful
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