Marketing & Communications Specialist - Toronto, ON | Houser Henry & Syron LLPv | FreshGigs.ca | 13/10/11
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Marketing & Communications Specialist full-time

Location: Toronto, ON
Company Name: Houser Henry & Syron LLPv ()
Category: Communications, Marketing
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Company Information

Houser, Henry & Syron LLP is a boutique law firm located in downtown Toronto specializing in business law.  The firm has 20 professional and administrative staff and offers a truly unique work environment with a client-centric focus.

Reporting to the Business Manager, the Marketing & Communications Specialist is primarily responsible for the coordination of business development and marketing activities.

Responsibilities:

  • assists with the implementation of the firm’s marketing strategies and programs
  • plans and organizes client events
  • maintains website content
  • implements social media strategy including LinkedIn and twitter
  • manages the development and circulation of a quarterly e-newsletter
  • develops supporting marketing material
  • monitors expenditures against the marketing budget
  • provides coaching and advice on marketing strategies
  • facilitates the development and implementation of individual marketing plans
  • identifies media, speaking and publishing opportunities
  • identifies professional membership and designation opportunities e.g. LSUC certified specialist
  • identifies and tracks new business leads
  • reports on firm initiatives in relation to industry benchmarks
  • assists with the development of responses to RFP’s and presentations to prospective clients
  • coordinates client retention initiatives including the sending and compilation of client surveys

Qualifications:

  • marketing or business diploma
  • 3-5 years' marketing experience in a law firm or professional services environment
  • sophisticated interpersonal, communication, planning, organizational and administrative skills
  • excellent writing / proofreading skills
  • ability to manage multiple priorities
  • proven proactive, results-oriented track record with a strong attention to detail
  • proficiency using MS Office Suite – Outlook, Word, PowerPoint, Excel
  • familiarity with database management, design and desktop publishing principles
  • diplomatic, flexible, organized, and resourceful
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