Company Information

Houser, Henry & Syron LLP is a boutique law firm located in downtown Toronto specializing in business law.  The firm has 20 professional and administrative staff and offers a truly unique work environment with a client-centric focus.

Reporting to the Business Manager, the Marketing & Communications Specialist is primarily responsible for the coordination of business development and marketing activities.

Responsibilities:

• assists with the implementation of the firm’s marketing strategies and programs
• plans and organizes client events
• maintains website content
• implements social media strategy including LinkedIn and twitter
• manages the development and circulation of a quarterly e-newsletter
• develops supporting marketing material
• monitors expenditures against the marketing budget
• provides coaching and advice on marketing strategies
• facilitates the development and implementation of individual marketing plans
• identifies media, speaking and publishing opportunities
• identifies professional membership and designation opportunities e.g. LSUC certified specialist
• identifies and tracks new business leads
• reports on firm initiatives in relation to industry benchmarks
• assists with the development of responses to RFP’s and presentations to prospective clients
• coordinates client retention initiatives including the sending and compilation of client surveys

Qualifications:

• marketing or business diploma
• 3-5 years' marketing experience in a law firm or professional services environment
• sophisticated interpersonal, communication, planning, organizational and administrative skills
• excellent writing / proofreading skills
• ability to manage multiple priorities
• proven proactive, results-oriented track record with a strong attention to detail
• proficiency using MS Office Suite – Outlook, Word, PowerPoint, Excel
• familiarity with database management, design and desktop publishing principles
• diplomatic, flexible, organized, and resourceful