Marketing & Communications Manager - Vancouver | Dramaforum | | 15/12/14
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Marketing & Communications Manager full-time

Location: Vancouver
Company Name: Dramaforum
Category: Communications, Marketing
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Reporting to the Business Director – Marketing, Licensing & Partnerships, the Marketing and Communications Manager is responsible for the planning and execution of marketing initiatives for Dramaforum and Petra’s Planet, working closely with the Business Director – Marketing, Licensing & Partnerships.  The successful candidate should be an accomplished digital marketer and a collaborator who can work with cross-functional and international teams.  In addition, they should have demonstrated success in corporate and brand communications.


  • Manage, measure and evaluate web and in-game analytics to optimize campaign ads, landing pages, user onboarding, retention and monetization
  • Create, balance and optimize Petra’s Planet’s economy model including oversight of shop optimization (pricing, positioning and promotions)
  • Identify player personas and develop in-game events to drive engagement and monetization
  • Collaborate with developers, art and community management
  • Create and present weekly, monthly and quarterly reports to internal teams and management
  • Lead the development and execution of social media strategy across relevant social media channels as well as the company website and blog
  • Manage award entries, industry associations/memberships and sponsorships
  • Co-ordinate company participation at key events, conferences and markets
  • Develop corporate and brand presentation materials
  • Ensure that all marketing materials align with brand guidelines and achieve goals


  • Bachelor’s Degree in Business or related field
  • Four+ years experience in marketing, preference for candidates with previous experience within gaming or children’s entertainment
  • Experience in the development of brand and corporate presentations, writing copy for advertising and landing pages.  Experience writing press releases is a plus
  • Demonstrated success in the creation and execution of email and social campaigns (Facebook, Twitter, Instagram, Google+, Pinterest, etc.)
  • Interest in online and mobile gaming
  • Strong verbal and written communication skills
  • Strong analytical skills
  • Demonstrated understanding and implementation of SEM, SEO PPC and social marketing channels
  • Understanding of micro-transaction models on online gaming KPIs
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