Reporting to the Business Director – Marketing, Licensing & Partnerships, the Marketing and Communications Manager is responsible for the planning and execution of marketing initiatives for Dramaforum and Petra’s Planet, working closely with the Business Director – Marketing, Licensing & Partnerships.  The successful candidate should be an accomplished digital marketer and a collaborator who can work with cross-functional and international teams.  In addition, they should have demonstrated success in corporate and brand communications.

Responsibilities

• Manage, measure and evaluate web and in-game analytics to optimize campaign ads, landing pages, user onboarding, retention and monetization
• Create, balance and optimize Petra’s Planet’s economy model including oversight of shop optimization (pricing, positioning and promotions)
• Identify player personas and develop in-game events to drive engagement and monetization
• Collaborate with developers, art and community management
• Create and present weekly, monthly and quarterly reports to internal teams and management
• Lead the development and execution of social media strategy across relevant social media channels as well as the company website and blog
• Manage award entries, industry associations/memberships and sponsorships
• Co-ordinate company participation at key events, conferences and markets
• Develop corporate and brand presentation materials
• Ensure that all marketing materials align with brand guidelines and achieve goals

Qualifications

• Bachelor’s Degree in Business or related field
• Four+ years experience in marketing, preference for candidates with previous experience within gaming or children’s entertainment
• Experience in the development of brand and corporate presentations, writing copy for advertising and landing pages.  Experience writing press releases is a plus
• Demonstrated success in the creation and execution of email and social campaigns (Facebook, Twitter, Instagram, Google+, Pinterest, etc.)
• Interest in online and mobile gaming
• Strong verbal and written communication skills
• Strong analytical skills
• Demonstrated understanding and implementation of SEM, SEO PPC and social marketing channels
• Understanding of micro-transaction models on online gaming KPIs