Marketing & Communications Manager - Toronto, Ontario | Toronto International Film Festival | | 17/02/16
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Marketing & Communications Manager Full-Time

Location: Toronto, Ontario
Company Name: Toronto International Film Festival ()
Category: Advertising / Branding, Communications

TIFF, a vibrant not-for-profit arts organization, is accepting applications for the full-time position of: Marketing & Communications Manager

TIFF is dedicated to presenting the best of international and Canadian cinema to film lovers in our home TIFF Bell Lightbox.  Our aim is to become a creative, community and global leader, and one of the world’s premiere organizations in the discovery and understanding of film. We are seeking a highly motivated individual who wants to be a part of our ever growing team, and be part of Toronto's cultural history.

Reporting to the Senior Manager Marketing & Communications, the Marketing & Communications Manager will facilitate the strategic development and execution of marketing and communication plans for TIFF.

Shall include but not limited to:

  • Build integrated marketing and communications plans to engage target market(s) and media
  • Lead creative campaign development and execution of tactical plans including departmental collateral & event branding plans
  • Maintain a strong understanding of the evolving media landscape and help establish new and innovative approaches to reaching audiences
  • Plan and execute TIFF communications strategies
  • Manage media relations, press events and press screenings
  • Write external and internal documents, including press releases
  • Reporting and analysis – leverage consumer research and internal data to uncover trends and provide recommendations
  • Prepare and deliver professional documents and presentations

Relationship Management

  • Responsible for managing relationships with internal departments and communicating relevant marketing/communications plans and tactics to them
  • Work with suppliers and external vendors to ensure timely delivery of campaign elements
  • Build and maintain relationships with media, publicists, producers, bloggers, influencers etc.
  • Identify prospects & develop collaborative relationships with stakeholders and marketing promotional partners
  • Hire, on-board, train and coach interns/co-ops (as needed)

Budget Management

  • Plan and accurately track revenue & expenses, ensuring all annual targets are met
  • Assist with budget recommendation and resource requirements
  • Obtain cost estimates, and negotiate with vendors to maximize budget efficiency
  • Manage PO Process

Start Date: Immediately

Minimum Requirements:

  • Bachelors degree in Marketing, Communications, or similar
  • Minimum 3 years Marketing Communications experience, or relevant experience
  • Demonstrated ability to develop and execute innovative marketing and communications plans
  • Previous experience and interest in loyalty programmes an asset
  • Strategic thinker with excellent attention to detail
  • Exceptional project management and organizational skills
  • Strong negotiation and interpersonal skills
  • Excellent written and oral communication skills to communicate effectively with cross-functional teams
  • Interest in arts and culture, and film an asset
  • Proven ability to meet deadlines and react quickly to change in a fast-paced environment
  • Demonstrated analytical ability to interpret problems and provide solutions
  • Ability to work flexible hours as required, including some evenings and weekends
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