When you choose Gifford Carr, you’re choosing one of Ottawa’s leading insurance brokerages, with over 60 years of experience in personal and commercial insurance plans. Beginning in 1948 as a family run brokerage, Gifford Carr has built a reputation as a respected business providing exceptional customer service. As a community based general insurance brokerage, we continue to provide our expertise and experience with signature customer service tailored to your needs.

What You Will Do:

Reporting to the Partnership, the Marketing Manager is the digital marketing subject matter expert, providing guidance on strategies and tactics to ensure the optimal effectiveness of all marketing initiatives. You will be responsible for leading the development and execution of all marketing strategies to ensure the effectiveness of lead generation campaigns. You will create and review content performance and provide strategic insight and guidance on SEO optimization. You are a digital marketing advocate within the Gifford Carr group of companies, and enjoy sharing best practices, insights and expertise with stakeholders and team members.

What You Need:

You hold a Degree or diploma in Marketing, Communication, Commerce, or related discipline with equivalent experience. You possess 3-5 years’ experience in marketing or online channel management and stakeholder relations. You are tech savvy with a solid understanding of the web, online marketing, social media, email, and online content best practices.

You have strong Wordpress, MS Excel, Word and PowerPoint skills; and, working knowledge of Google Analytics, Google Adwords and a content management systems or similar tools.

What You Bring:

• Advanced marketing and communications strategy and planning skills, including campaign management, project management, channel management
• Strong research, analytical and interpretation skills in developing new strategies or initiatives to drive business growth
• Excellent oral and written communication skills
• Excellent organizational and planning skills, including attention to detail and a focus on milestones and deadlines
• Strong ability to independently deliver on objectives and handle a significant level of autonomy
• Action-oriented; deals with situations and issues proactively, seizing opportunities that arise
• Strategic thinking; creative and innovative strengths
• Demonstrated relationship management skills and strong integrator
• Strong ability to handle multiple concurrent and time-sensitive priorities
• Highly adaptable to change; can successfully engage and enable others to effectively respond as required

What Success Looks Like:

You are passionate about the Gifford Carr value proposition.

You are constantly learning and honing your skills.

You are technology savvy and endeavour to find new and exciting ways to use technology in the servicing of your client.

You feel rewarded and recognized in a way that inspires you to do your best work.