Marketing & Communications Coordinator - Toronto | Insurance Brokers Association of Ontario | | 18/07/17
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Marketing & Communications Coordinator full-time

Location: Toronto
Company Name: Insurance Brokers Association of Ontario ()
Category: Communications, Social Media
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Support the Marketing Team in continually elevating the IBAO brand. Responsible for taking a broad and proactive role in IBAO marketing initiatives including the production of content and marketing collateral.


  • Create weekly email marketing campaigns including CEO, IBAOeducation and Affiliate updates; compile and contribute content, distribute to 12,000+ members and track open rates/analytics as appropriate
  • Contribute content for promotional materials including ads, brochures and presentations
  • Write and edit editorial content for our bi-monthly magazine; assign articles and coordinate with magazine contributors
  • Write and edit posts for our IBAO blog
  • Contribute to the development of event collateral and promotional materials for IBAO events including Convention, YBC Conference, Regional Meetings, AGM and Queen’s Park Awareness Day


  • Proactively update IBAO social media platforms including Twitter, Facebook, LinkedIn, Instagram and Vimeo
  • Maintain all IBAO social media platforms to the highest standard; report on metrics/engagement


  • Assist with the implementation of yearly marketing and communication plans to promote association initiatives and events; contribute to the planning and implementation of an annual editorial calendar
  • Proactively coordinate, review and update IBAO website changes
  • Contribute to the evolution of the IBAO brand including marketing collateral and communication components; continuously elevate the quality of IBAO marketing collateral
  • Provide marketing and communication support for the IBAO Annual Report
  • Track and report marketing metrics including Google Analytics, Mail Chimp and other tracking and reporting tools


  • Build and maintain positive relationships with external contacts on marketing related initiatives
  • Coordinate advertising, print and distribution components of our bi-monthly magazine
  • Coordinate communication and marketing collateral with IBAO Affiliates


  • Post-Secondary Education in Marketing, Communications, Public Relations or related discipline
  • Technical Skills: Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Mail Chimp, Social Media (Twitter, Facebook, LinkedIn, Instagram, Vimeo), WordPress, Blogging, Database Management
  • Strong communication skills, both verbal and written
  • 2 years progressive, demonstrated experience in marketing, communications, public relations or a comparable context
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