Marketing & Communication Officer - Vancouver | Canadian Breast Cancer Foundation | | 30/07/14
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Marketing & Communication Officer Full-Time

Location: Vancouver
Company Name: Canadian Breast Cancer Foundation ()
Category: Communications, Copywriting / Writing, Marketing / Strategy



POSITION: Marketing & Communication Officer
REPORTS TO: Director, Marketing & Communication
STATUS: Full-time, permanent
LOCATION: Vancouver, BC
START: August 2014

The Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer.  Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. The Foundation works together with a passionate and generous network of individuals and organizations across the country that share and support our vision. Through donations, fundraising events, sponsorships, corporate partnerships, and volunteer efforts, the Foundation has invested $300 million towards this work – work that would not happen otherwise, and that is making a meaningful difference.

At an operational level, the Foundation carries out its work across Canada through the efforts of its five business units and their staff and volunteer resources:  four regional offices in Atlantic Canada, Ontario, Prairies/NWT and BC/Yukon, and one Central Office in Toronto.  Each of the five business units of the Foundation has defined roles and responsibilities within a shared-services organizational structure, maximizing operational efficiencies and delivery of consistent nation-wide messaging.

The Canadian Breast Cancer Foundation (BC/Yukon Region) carries out its mission through its own provincial Board of Directors, its volunteer-led regions across British Columbia, and its volunteers and staff.

Reporting to the Director of Marketing & Communication, as well as working collaboratively with the M&C team and all members of the Health Promotion/Cause team (Senior Director, Health Promotion and Communication, Grant Allocations Manager, Community Relations Specialist and Volunteer Services Manager), the Marketing & Communication Officer will develop and implement full marketing/communication plans for all promotions and campaigns (regional and pan-Canadian) that will foster a positive image, reputation, awareness and understanding of CBCF’s vision, mission and values, and assist the Health Promotion/Cause team in achieving their desired goals/objectives.

Areas of the Health Promotion/Cause team’s work that require marketing/communication support include, but are not limited to:
  • Health promotion campaigns (GOHAVE1, Risk Reduction Campaign, Don’t Forget to Check, Campus Campaign)
  • CBCF regional and pan-Canadian grants (community partnership grants, fellowships, studentships, Dragon Boat grants, medical/research grants and small initiative fund)
  • Community relations support (Breast Health 101 sessions, Breast Health on the Go, presentations, Community Fairs)
  • Volunteer development support (recruitment of Run and other volunteers, volunteer recognition, etc.)


  • Consult with and provide marketing/communication advice to HP/Cause team members
  • Proofread/edit copy for proposals, reports, health promotion campaigns, ads, brochure copy, the CBCF BC/Yukon Region blog (On All Fronts), etc.
  • Write copy for Health Promotion/Cause and CBCF general ads, promotional e-blasts, social media, the CBCF website, invitations, printed programs, signage, forms, brochures, backgrounders, briefing documents, speeches, storyboarding videos, etc.
  • Negotiate, secure and steward media sponsorships
  • Provide media relations services for all Health Promotion/Cause and CBCF general (regional and pan-Canadian) initiatives by developing the media relations plan and then implementing it including writing news releases, pitching  media, following up and providing media relations reports at the end of each plan/campaign; plus providing media training for those as required
  • Maintain the CBCF regional web presence and make regular updates on Health Promotion/Cause pages, maintaining a working knowledge of the website content management tools
  • Provide full social media support (Facebook, Twitter, Pinterest, Instagram) where applicable, including monitoring and evaluation of all analytics
  • Provide media buying services for any marketing/advertising (print, radio, TV, out of home, online)
  • Provide marketing/communication campaign evaluation reports
  • Plan, order, manage and evaluate the Health Promotion/Cause collateral for use as gifts or promotional purposes
  • Provide expertise in the area of brand management, overseeing the strategic development and consistent implementation of CBCF’s brand across fund development materials, including but not limited to print, radio, TV and online materials, news releases, fact sheets and brochures, etc.
  • Provide issues management and crisis communication support to the Director of Marketing & Communication
  • Plan and manage the BC /Yukon Region year-round real estate blocking chart which includes the plan for posting and changing all BC /Yukon e-signatures and website hero images
  • Plan and manage all of the CBCF regional publications and/or videos from concept to delivery. These publications include, but may not be limited to, the annual report, monthly e-newsletters and videos that explain the work and accomplishments of the CBCF plus being responsible for the writing of internal communication pieces such as the Good News Bulletin


  • College/University degree in communication, marketing, public relations or English, or equivalent work experience
  • 3-5years of experience in a marketing and communication position in non-profit or public sector organizations is preferred
  • Experience in a health-related environment or cancer organization (desirable)
  • A proven track record of writing communication materials, managing, developing marketing/communication projects
  • Strong team-building and teamwork skills
  • Exceptional interpersonal and communication skills
  • An ability to handle multiple responsibilities and assignments
  • Creative problem solving and strong project management skills
  • Strong computer skills including Word, Excel, Adobe Acrobat and, if possible, graphic design, video and website management skills

Standard workweek is 35 hours, over 5 days, representing 8 hours at the office daily including a daily one-hour break.  Work outside of the standard workday is expected for evening and weekend meetings and attendance and participation at special events, or representing the region at other external functions. Overtime, subject to approval by one’s direct report, is compensated by flexible hours or time off in lieu according to the CBCF policy. Occasional travel across BC and Canada is expected for this position.

CBCF-BC/Yukon Region policy on working hours and compensatory time specifies flex time and compensatory time arrangements. All employees are guided by this policy.

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