Reporting to the VP of Marketing, the Marketing Campaign Manager is responsible for Product Marketing functions and lead generation.

Responsibilities

• Develop strategic and execute tactical product marketing initiatives and report on the effectiveness
• Perform product training as required
• Conduct research and data analysis to support marketing initiatives, and stay current on industry technology advancements
• Work closely with Product Management to launch and position products in new and existing markets
• Drive technology awareness to support lead generation to specific targets
• Develop marketing materials including case studies and white papers
• Develop benefits-oriented and highly technical content for press releases, magazine articles, direct mail pieces, ads, and white papers
• Update product collateral including websites
• Conduct competitive and pricing analysis
• Manage SEO, web ranking and search advertising activities and campaigns
• Implement and manage lead nurturing and drip marketing campaigns
• Attend trade shows as required
• Contribute to product collateral creation
• Research, identify and implement strategies with regard to increasing efficiency of marketing initiatives and operations

Skills & Abilities

• Excellent verbal and written English skills (fluency in a foreign language is an asset)
• Able to communicate with customers from all backgrounds
• Excellent statistical and analytical aptitude
• Able to work well in a team and as an individual
• Proven ability to learn new systems and processes quickly
• Proven art proficiency including layout, colour, and design knowledge
• Proven experience with Windows, Macintosh and Linux operating systems
• Proven experience in social media
• Quick to adapt to various situations and an “out-of-the-box” thinker
• Strong presentation and communication skills

Qualifications & Experience

• A minimum of 5 years' experience in technology product marketing and/or campaign management
• Must have knowledge and experience with social media
• Excellent written and verbal communication skills
• Advanced experience with Internet lead generation and email marketing campaigns is an asset
• Excellent time management and organizations skills with a keen eye for detail
• Ability to travel as required (must maintain a valid passport at all times)
• Degree in Science, arts or engineering discipline an asset
• Experience with MAC OSX and Adobe CS