Marketing Campaign Manager - Vancouver, Downtown | Faronics Corporation | | 15/08/11
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Marketing Campaign Manager full-time

Location: Vancouver, Downtown
Company Name: Faronics Corporation ()
Category: Business Dev/Sales, Social Media
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Reporting to the VP of Marketing, the Marketing Campaign Manager is responsible for Product Marketing functions and lead generation.


  • Develop strategic and execute tactical product marketing initiatives and report on the effectiveness
  • Perform product training as required
  • Conduct research and data analysis to support marketing initiatives, and stay current on industry technology advancements
  • Work closely with Product Management to launch and position products in new and existing markets
  • Drive technology awareness to support lead generation to specific targets
  • Develop marketing materials including case studies and white papers
  • Develop benefits-oriented and highly technical content for press releases, magazine articles, direct mail pieces, ads, and white papers
  • Update product collateral including websites
  • Conduct competitive and pricing analysis
  • Manage SEO, web ranking and search advertising activities and campaigns
  • Implement and manage lead nurturing and drip marketing campaigns
  • Attend trade shows as required
  • Contribute to product collateral creation
  • Research, identify and implement strategies with regard to increasing efficiency of marketing initiatives and operations

Skills & Abilities

  • Excellent verbal and written English skills (fluency in a foreign language is an asset)
  • Able to communicate with customers from all backgrounds
  • Excellent statistical and analytical aptitude
  • Able to work well in a team and as an individual
  • Proven ability to learn new systems and processes quickly
  • Proven art proficiency including layout, colour, and design knowledge
  • Proven experience with Windows, Macintosh and Linux operating systems
  • Proven experience in social media
  • Quick to adapt to various situations and an “out-of-the-box” thinker
  • Strong presentation and communication skills

Qualifications & Experience

  • A minimum of 5 years' experience in technology product marketing and/or campaign management
  • Must have knowledge and experience with social media
  • Excellent written and verbal communication skills
  • Advanced experience with Internet lead generation and email marketing campaigns is an asset
  • Excellent time management and organizations skills with a keen eye for detail
  • Ability to travel as required (must maintain a valid passport at all times)
  • Degree in Science, arts or engineering discipline an asset
  • Experience with MAC OSX and Adobe CS
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